Topic
Trademark Strength
6 published works
Above the Fold
Supreme Court Agrees to Take Up Trademark Strength Issue in Rise Brewing Trademark Case Against PepsiCo Over “Mtn Dew Rise”
By Elizabeth A. Patton, Paul Fling
On June 29, the Supreme Court agreed to review the question of whether judges or juries should decide a trademark’s inherent strength when assessing whether consumers are likely to be…
The IP Law Blog
The Briefing: The Strength of a Trademark (Archive)
By Scott Hervey
https://youtu.be/NGUM-dkSpy0 Trademarks perform a number of important functions. Scott Hervey discusses the spectrum of trademark strength in this archive episode of "The Briefing" Listen to this podcast episode here. Watch this episode on the…
The IP Law Blog
The Briefing by the IP Law Blog: The Strength of a Trademark
By Scott Hervey, Intellectual Property Group
Trademarks perform a number of important functions. Scott Hervey and Josh Escovedo discuss the spectrum of trademark strength in this episode of The Briefing by the IP Law Blog. Listen to this podcast episode here.…
Ogden Glazer + Schaefer Blog
The Tug of War of Mark Strength
By Erin Ogden
We often have clients asking about using weak versus strong marks. This usually comes up because they want to use a descriptive mark and are asking why they shouldn’t. There…
Ogden Glazer + Schaefer Blog
Know Your Numbers
By Erin Ogden
After last week’s post, we know that for a federal trademark we need to have interstate commerce, often because we are selling across state lines. So let’s pretend that we…
DuetsBlog
I’m Gumby Dammit — A Flexible Trademark?
By Steve Baird®
The Minnesota History Center is currently promoting its Toys of the '50s, '60s and '70s exhibit -- my favorite promotional billboard is the one captured above, featuring none other than…