I care
- About lawyers who wish to promote their care, skill & experience with dignity & pride
- About lawyers having an easy to use, cost effective Internet marketing tool supported by experienced legal professionals
- About lawyers being able to easily publish content to the Internet themselves
- About the results lawyers get from their marketing expenditures
- About the American public being able to understand the legal issues they face
- About the average American’s ability to select a good lawyer in an informed fashion, as opposed to blindly selecting a lawyer from a glib ad
- About the reputation of American lawyers and the trust the public places in our nation’s lawyers
I know the Internet is the preferred method of reaching new clients
- Sixty-three percent of Americans research products and services on the Internet before buying
- While other marketing mediums are crowded with competing lawyers, very few lawyers are marketing on the Internet in a way that works
- Allows lawyers to convey, in their own words, the lawyer’s experience, knowledge and care to prospective clients
- More cost effective than yellow pages, radio, television and print advertising
I know blog sites are preferable to a stand alone lawyer Web site
- Easy to use for lawyer & staff
- No HTML computer coding knowledge is required
- Adding a post (new content) is as easy as writing an email
- New content is displayed on the blog site immediately
- Inexpensive data base driven content management tool
- Content is pushed to your target audience by syndication or email
- May interact with audience on the blog site
- A new blog on a time sensitive topic can be added in hours
I know blogs work well for lawyer marketing
- Viewers cannot tell the difference between a blog and a Web site
- Blogs are found on search engines the same as a Web site
- Blogs obtain fast and high search engine results
- Consumer & business person friendly content easily published to blog establishes lawyer as trusted expert
- News, legal updates, insight & analysis and suggested course of action can be readily published to a blog
- Public, media, colleagues and clients (past & current) look to lawyer’s blog site as source of information, law, news and insight for lawyer’s practice and geographic area
I know current lawyer Internet marketing is not cost effective
- Combination of Web sites, email newsletters, online publicity & search engine optimization is time consuming & expensive
- Large sums of money are spent on ineffective static Web sites
- Employing or hiring tech, content and internet marketing people for effective Internet marketing campaign is expensive