Kevin O'Keefe

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Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of Seattle-based LexBlog, a worldwide network of legal bloggers and the digital publishing solution of choice for legal professionals and organizations, everywhere.

Latest Articles

Legal blogging is often referred to as content marketing.  But watching the depth and breath of the law blog posts on our network, I continue to see legal blogging as something so much more important. Not only has legal blogging democratized legal publishing, but legal blogging represents a body of secondary law.  I was speaking to a communications and outreach person with a major law school today regarding a project or two. Our discussion got…
I have been asked by law school professors, placement officers and students for best practices on blogging. Here’s 17 tips that I believe will make for a more successful law student blog. Expect the number to change as I think of things I missed. Establish a goal you want to accomplish through blogging. Saying I blogged is not the accomplishment of a goal. Rather than legal writing, set a goal of understanding how to network…
I’m little slow sharing an email I received from LexBlog’s Associate Editor, Melissa Lin, a couple weeks ago. Gave me goosebumps to feel her excitement and passion and to know we were on our way to showcasing blogs and bloggers, worldwide. I thought it a perfect way to share with you how the LexBlog network is growing. ———————————————————————————————————— As I announced at our company goals meeting last week, the publishing team will add 1000…
I recently heard of law firms posting job opportunities at law school placement offices for law students to pen blog posts for their law firm. As with legal marketing companies selling ghostwritten blog posts to law firms, the law student would presumably get paid per post, with the firm running the posts in a lawyer’s name. The problem with such a scenario is that it’s misleading. And the type of law blogs being run like…
A year ago this week, I blogged that legal tech companies and their founders and executives didn’t understand how to use technology and the Internet to market and sell. Unfortunately, nothing much has changed for legal tech companies marketing at this week’s Legalweek/Legaltech in New York City. Applies equally to most of the PR and marketing agencies they use to engage reporters, bloggers and potential customers attending the show. Sure, there are exceptions, such as …
Jason Fried, the co-founder and CEO of Basecamp and widely respected business commenter, blogged this on Friday. SILICON VALLEY HAS BECOME ESPECIALLY GOOD AT TURNING SOFTWARE, THE HIGHEST MARGIN PRODUCT EVER, INTO MANY OF THE WORST PERFORMING BUSINESSES IMAGINABLE. WITH FEW EXCEPTIONS, THE AMOUNT OF MONEY BEING LOST BY THE LEADERS OF THE NEW SCHOOL IS ABSOLUTELY STAGGERING. That’s it, and in all caps. This sounds earily similar to the the year 2000 when…
Yesterday brought word of mass layoffs at Buzzfeed and HuffPost. Today brought news that Gannett, the largest newspaper publisher in the country, is slashing jobs across the country. Investors are likely looking to reign in losses at the first two and it’s possible Gannett is looking to get more profitable asap now that a hedge fund known to be the death of journalism for its previous acquisitions is looking to acquire them. No matter how…
WordPress.com announced last week its partnership with Google on the launch of Newspack by WordPress.com, a new publishing solution for small and medium sized news organizations. With many local news organizations struggling to find sustainable models for journalism, we’re seeing a need for an inexpensive platform that provides the technology and support that lets news organizations build their businesses and focus on what they do best — providing critical reporting for their communities. Our…
The news that one of the most widely read blogs in the design, development, and digital publishing business, if not the net as a whole, is leaving Medium as its publishing platform should serve as a wakeup call to lawyers and law firms that blogging on Medium may not be in their best interests. David Heinemeier Hansson, Creator of Ruby on Rails, Founder & CTO at Basecamp, shared the news last week that Basecamp’s…
All lawyers and law firms use the Internet for marketing and business development. Websites, SEO (search engine optimization), directories, ratings, content marketing, email newsletters and more. Lawyers spend a lot of money and, in most cases, a lot of time, here. But do lawyers know how these forms of Internet marketing work? Do they know if these forms of Internet marketing work at all for lawyers like them? Most lawyers marketing on the Internet focus…