ROSS Intelligence announced last week that it was giving law students and faculty free access to its AI legal research platform. The move was part of the company’s mission to improve the delivery of legal services. In its announcement, ROSS made a couple points that are applicable to technology companies, in general, introducing their solutions at law schools. From Andrew Arruda, CEO and co-founder of ROSS: “The legal profession is changing quickly and clients…

All the talk at conferences, in articles and on websites is on the legal professional getting something from their blogging. Web stats, leads, search engine rankings, increased revenue and what have you. It’s the same old me/me/me approach to publishing. Even when lawyers are told to keep the audience in mind, it’s for their personal gain. A better approach may be to ask “Who am I to committed to making a positive impact on? Who…

“Law blogs? They’re a fad like Bezos and the Segway. We’ll go broke.” That was my son Colin’s response when I walked in from my desk in the garage and announced over the family dinner table what we’re going to do. We’re go to start a company doing blogs for lawyers. That was almost sixteen years ago – and today officially makes sixteen years of blogging for me on ‘Real Lawyers Have Blogs.’ I was…

Blogging as marketing can be one of a lawyer’s highest callings. Marketing and business development for lawyers changed with the advent of the Internet. The best online marketing for lawyers is time spent helping others, not themselves. As Seth Godin writes in the introduction of his book, ‘This Is Marketing,’ “Marketing has changed, but our understanding of what we’re supposed to do next hasn’t kept up. When in doubt we selfishly shout. When in a…

Automattic, the parent company of WordPress.com, announced last week a new way to make money on WordPress.com. Subscription payments. Though valuable to some website owners and bloggers, I don’t see the subscription revenue feature of value to legal bloggers. From Artur Pizek, a chief architect at Automattic, introducing the subscription feature: “It’s hard to be creative when you’re worried about money. Running ads on your site helps, but for many creators, ad revenue isn’t…