It is more important to plan and focus on what marketing you are budgeting for. Quality is better than quantity. Tom Peters’ recent comment on an article “Can’t Buy Me Love” by Steve Yastrow points out that throwing more money at marketing will not make for better marketing. Particularly, in the law business, you just have to do it. And that means by making personal contact with clients, referral sources and prospects. That does not have to cost a lot of money.
