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This article originally appeared on Forbes.com. What do you think the No. 1 factor is in determining whether or not a customer returns to a restaurant? Most people might say the food. If the food’s great, they’ll be back. But that’s not usually the case. Service tends to be the leading factor. After all, poor service will drive customers away even if the food is good. And great service will keep them coming back. This…
When we ask lawyers what they need their marketing to accomplish for them, the most common answer by far is “I need more clients.” But we’d like to challenge that mindset. Do you really need more clients… or do you need better clients? Take a moment and think through the clients you’ve worked with over the past several months. How many of them: 1. Didn’t pay you on time, in full, or maybe didn’t pay…
A few years ago I wrote in my blog – In Black and White blog: Are you developing business by optimism and serendipity? Here was some of  the insights I shared with readers to develop business with intention and strategy. Increasing your Credibility: Where can you give speeches to reach your prospective clients or referral sources? What articles would your potential clients be interested in reading? Increasing your Visibility: Can your potential clients find out about you…
We are excited to welcome Mike Stetz, to Legal Marketing Blog; he is the managing editor at Cypress Magazines, which publishes The National Jurist magazine, the nation’s leading publication for law school students. Mike has written an eye-opening article that outlines the state of happiness in the legal field. His findings are not just for law students. It’s for every lawyer who is unhappy and looking for a change. I caught up with Mike to get…
We are excited to welcome Lee Frederiksen, Ph.D to Legal Marketing Blog; he is the managing partner at Hinge Marketing. Today we are going to explore how thought leadership marketing works. Black: When did thought leadership take hold in the world of marketing? Frederiksen:Although it may seem like it’s been around forever, the concept of “thought leadership” is relatively new. The term first appeared in the 1990’s and was initially used to describe individuals with…
Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other hand, an effective marketing strategy will help you bring in new clients, generate more referrals, and even help you justify higher rates. In this report, I suggest some possible “new additions” to help you take your law firm marketing to the next level.…
What do you want to accomplish in 2019? Whether they are big or small initiatives are they worth making a commitment to, or just a hopeful idea? There is one truth I know for sure, without commitment there is no growth, magic, love or fascination in our lives. For years when I have lost my way, I re-read this: Commitment by Goethe “Until one is committed, there is hesitancy, the chance to draw back—Concerning all…
It isn’t always enough to set your goals and the strategy you are going to use to get there. Sometime we need a little inspiration or maybe a lot of inspiration! One of my favorite contributors to Inc. Magazine is Jeff Haden and last year he came up with a truly amazing compilation of 50 Quotes to Inspire You to Achieve Your Goals, and I’m sure it will be just what you need to guide…
Do something every single day, has been my mantra for many years. Why, because it’s much easier to commit to small tasks. And those small tasks can accumulate and become a tidal wave. As the saying goes, How do you eat an elephant…one bite at a time. That is what business development can feel like… eating an elephant! It doesn’t have to feel that way if you do something every single day. So here is…
First—was 2018 what you imagined it would be? Oh, you didn’t really think about what you wanted to accomplish in 2018? You just went where the crisis-of-the-day lead you? From one overwhelmed day to another. Then when it was all over and you looked around, there was nothing in the pipeline? Panic set in and you got out there to get the work to start flowing again. Month after month it gave you a sinking…