From the Archives Ran across The BTI Consulting Group’s concept of “Targeting Clients with a Market of One Approach.” Their “market-of-one” approach does not mean you only market to one client.  Obviously, starvation would quickly follow. This is also commonly referred to as client-centric marketing and business development. They mean that instead of focusing your marketing on your firm/practice area or concentrating on a geographical area, you should approach business development and marketing from the…