Without question, Facebook ads can generate a steady stream of quality leads, but a few caveats go along with that. They are an incredibly effective tool for growth, but that’s not to say they are universally applicable to every marketing strategy. The
Once your firm gets past the early hustle, the same question tends to pop up: should you hire someone in-house to handle your marketing, or should you outsource it to an agency? There’s no universal right answer, but there are
Too many law firms try to market to everyone and end up connecting with no one. It might feel safe to cast a wide net, but it usually leads to underwhelming leads, tire-kickers, or clients who aren’t a great fit.
Someone visits your website, reads a blog post, maybe checks your about page, then leaves. That doesn’t mean they’re not interested. It just means they’re not ready yet. If you don’t follow up, there’s a good chance they’ll forget about
Legal services can feel intimidating. Potential clients often don’t know what to expect, who to trust, or what questions to ask. Video helps break down that wall. It puts a face to your name and makes you more approachable before
Marketing your law firm can feel like a never-ending task. Ads, SEO, content—it all takes time and money. But there’s another path that’s often faster, cheaper, and more reliable: building a strong referral network.
When other professionals know, like, and
People Remember Stories. They Forget Sales Pitches.
If your marketing sounds like every other law firm’s marketing, there’s a good chance you’re getting lost in the shuffle. Lists of practice areas and years of experience aren’t what stick in people’s
Rising interest rates, inflation, job insecurity, and global instability have made a lot of consumers more cautious. People are holding off on big purchases, reevaluating priorities, and asking harder questions before spending money. If you’re still marketing your services the
There are a lot of attorneys online. Some run ads. Some post content. A few even have decent websites. But very few take the extra step of putting themselves out there with public speaking.
Public speaking doesn’t mean a TED
In a lot of law firms, marketing is an afterthought. Maybe one person handles it, maybe nobody really owns it, or maybe everyone assumes the website will do the work. The problem? Marketing doesn’t stick when it’s siloed. If you