Finding Your Niche: An Interview With Michelle Estlund

Finding Your Niche: An Interview With Michelle Estlund

July 8, 2020

This is an excerpt from my book, A Lawyer’s Guide to Creating a Life, Not Just a Living: Ordinary lawyers doing extraordinary things. When I talk to lawyers about finding a niche, there’s usually an audible groan. Most lawyers want to leave their options open. They say, “I can do a lot of things, so why not make a list that says that I can do them all?” Two reasons come to mind. One is…

2 Steps to Success on Social Media

July 6, 2020

If you’ve been following us for a while, then you know we offer our clients social media marketing. However, we also understand the drive many lawyers feel to try their hand at managing their business’s online persona themselves. If you’re tackling your firm’s social media presence alone, try these two proven strategies to make the process as easy and effective as possible. 1. ESTABLISH A BUSINESS PRESENCE You’d be surprised just how many law firm…

Build Relationships That Matter: An Interview with Clarissa Rodriguez

July 1, 2020

The following is an excerpt from my book, A Lawyer’s Guide to Creating a Life, Not Just a Living: Ordinary lawyers doing extraordinary things. Everyone knows that success in business is in direct correlation with the relationships one fosters. In the legal profession, relationships have been the foundation of building a practice or a career path. It was the only option before lawyers were allowed to advertise and certainly before social media. Many internet…

Instead Of Pursuing A Work-Life Balance, Focus On Creating Harmony

June 30, 2020

This article originally appeared in Forbes.com. Work-life balance is a phrase we’re all familiar with, but what does it really mean? Does anyone know? I don’t believe in balance. I believe in harmony. We’ve got one life to live, and work is part of our life, just like the time with our families is part of our life. The time we spend running errands, driving in the car, pursuing our hobbies — it’s all part…

How the Right Content Strategy Will Help You Raise Your Rates

June 29, 2020

Are you struggling to charge what you deserve? Raising your rates can be tricky, and right now, it might seem particularly tough or even insensitive to consider. That’s because, as we write this, our economy is in the very early stages of recovery from the coronavirus pandemic. However, not only do you deserve to be paid well for your work, but ensuring you can charge a reasonable amount could also make the difference in keeping…

A Conversation to Help You Take Care of Yourself in a Post Covid-19 World

June 24, 2020

If you don’t take care of yourself, you can’t possibly take care of your family, clients and community! It’s not a selfish act… it is an act of love you have for others. It’s a hard concept to embrace in the best of times. And now it’s not only hard but it’s mandatory. You will need all your strength, energy and clear headedness. You can’t help others from an empty vessel. I asked several of…

If You Want Time, You Must Make It

June 23, 2020

Most lawyers I know jam their calendars each day with more than two people could accomplish in a week. Is this you? It’s a vicious cycle because we feel terrible not being able to accomplish what’s on the list… instead of feeling great about what was accomplished. We literally sabotage our success and the feeling of accomplishment! Now, how ridiculous is that! Maybe it’s time to start looking at things differently. I read an article…

3 Ways People Can Find You Online Without SEO

June 22, 2020

If you listen to the majority of legal marketing companies out there, they’ll likely tell you that the only way people are going to find the awesome website you have is if you appease the Google gods and do a plethora of things to get Google’s attention. But that’s only because they want to sell you SEO services which can cost you thousands of dollars every month for the hope of being on the first…

A Conversation to Help You Create Your Life in Harmony in a Post Covid-19 World

June 17, 2020

These past weeks have turned our world upside down and inside out. The silver lining in all of this is the time we have had to focus on our families. The lines have been blurred between family and work. Finding harmony has been a challenge to say the least. I asked several of my clients to share what they learned that could be taken into the post Covid-19 world as we all create our new…

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