Elevate Your Brand by Diversifying Your Content
Latest from Legal Marketing Blog
Happiness—If Not Now When?
My book launch was fantastic—it is officially an Amazon Bestseller. A heartfelt thanks to those of you who helped. For e-book fans it is now available on Kindle.
Retirement or a Third Act—What Will You Choose? Available on Amazon!
The book came about because of the phenomenal registration for my CLE, Retirement or a Third Act, at the Florida Bar Conference—1001— which was capacity, by the way! This was a sign that there is an enormous…
Lawyer Marketing: It Pays to be the Expert
3 Reasons Why Repetition Makes Your Content Stronger
One of the concerns we hear most often from clients is that they fear their content is becoming repetitive, boring, or monotonous. They’ll come to us wondering if it’s okay, for example, that the same blog appeared twice on their website, or that we linked the same video several times on their Facebook page. They’ll ask, “Don’t you think readers will be bored?”
If you share those concerns, then it’s understandable, but the reality is…
What Should Your Law Firm Blog About?
Likes, Comments, and Shares Don’t Matter! 3 Reasons Why You Shouldn’t Try to Be a Social Media Influencer
When it comes to social media, 99% of users — businesses or otherwise — try to play an engagement game. They think likes, comments, and shares are currency and that they can only win by chasing them. While this might be true for celebrities, food bloggers, and Nike, in our experience, lawyers won’t convert social media leads by aiming for engagements. The best thing for a lawyer to do is to abandon the social media…
Today Is The Launch Of My 6th Book! An Inspiring Workbook For Seasoned Professionals
Retirement or a THIRD ACT—What Will You Choose? is now available on Amazon!
In this inspiring, action-oriented workbook, award-winning author and coach Paula Black provides a road map for professionals looking to create a fulfilling THIRD ACT rather than settle for traditional retirement.
This empowering workbook is a practical guide for professionals on how to find joy and meaning in their lives. Join Paula Black and her colleagues, and learn how to create your own…
An Interview With Attorney Danielle R. Browne—A Former Columbia University Varsity Women’s Basketball Player
Having coached hundreds of lawyers, I have observed that when the lawyer has been involved in sports of any kind they have valuable sportsmanship experiences that can set the foundation for a successful legal career and we can learn from them.
Meet Danielle R. Browne, a former Columbia University four-year member of the varsity women’s basketball team. She was Columbia’s all-time leader in games played and is the second player in the university’s history to…
4 Time Management Tips for Attorneys
We recently surveyed our email list and asked about the biggest challenges attorneys face. One of the most popular answers was time management. In this blog, we’ll provide you with several tips for managing your time, not just from a marketing standpoint, but in other areas of your business as well.
1. Streamline your touchpoints with your referral sources
As a small business owner, you know it’s important to massage the relationships you have with…
What Justin Stivers Learned From Losing a Job—Twice!
It’s hard to lose a job—much less twice. Just the mention of losing a job probably sends chills down your spin. Justin’s story will illustrate the meaning of resilience and shows that if you are passionate about something you will find a way. Here is Justin’s story.
When I was a young associate working for a big national law firm, I traveled regularly to work cases in courtroom across Florida. One week. I’d be at…
