Marketing is as broad of a term as legal counseling. Under both umbrellas, there are a multitude of disciplines that apply to different types of problems, yet many lawyers seem unaware of the alternative view and solutions to them. All four marketing misconceptions
People get weird around election season, especially when it comes to how they spend money on their business development. Marketing (and new marketing investments) come to a screeching halt. People have their eyes on the economy and a “wait and
In February 2021, a high-profile law firm with brand-name clients was hit by an especially aggressive piece of ransomware. In a statement on its website, the firm said that hackers had gotten into a system containing sensitive personal information,
You must know what you want to achieve with social media before you start marketing yourself on a platform. Most lawyers say they want the typical results such as likes, engagement, and followers. However, this leads us to the first
Arguably the biggest hesitation lawyers have about doing more video content is that they don’t like how they look on camera. And that’s understandable since many of us are self-conscious about our appearance or the way our voice sounds. However,
If you’ve looked into any kind of marketing for your law firm, you’ve likely been told time and time again that you should focus on SEO if you want your firm to grow. For years, firms have been laser-focused on
When you’re a sole practitioner, you’re responsible for running every aspect of your firm by yourself. That includes everything from client acquisition to case management and even marketing.
Let’s talk about marketing in particular. As a solo practice, you can’t
Lobbying is a term we normally associate with politics. According to dictionary.com, lobbying is an activity where you seek to influence someone on an issue. However, I believe there is a better way to go about lobbying for business than
If there’s one thing that a lot of law firms (and small businesses in general) lack on social media, it’s engagement. This is particularly frustrating since all of the biggest marketing gurus claim that more engagement = more success on
A robust referral network is a lawyer’s best friend. Instead of spending a lot of time and money on generating new leads, clients are coming to YOU instead.
It’s an absolute dream of an arrangement, but it doesn’t happen without