A few years back David Maister, an international management consultant to professional service firms, wrote in his book True Professionalism that, based on a survey of firms he worked with, in excess of 50% of lawyers merely tolerated or hated the work they did and the clients they did it for. How incredibly sad! I know many lawyers who fit into that category.
The point came to mind when I saw a posting by copywriter Bob Bly on being passionate about what you do. It really is a matter of common sense that one works harder and is more successful when they are doing what they enjoy. Actually, to these lucky people it isn’t work, it is a passion. I have long recommended that lawyers’ marketing efforts should be aimed at landing the work they enjoy doing for clients they like doing it for. It will make marketing easier to commit to and more enjoyable to implement with that focus.
