Jim Calloway has an entertaining, historical introduction to his discussion of lawyer business cards. Jim also points out the obvious advantages of business cards:
-inexpensive form of marketing
-helps people to remember your name
-easy way to know how to contact you, especially by e-mail
Your card should contain:
-Name, address, telephone number, of course
-your web site (and every firm regardless of size should have one)
-cell phone number (depends on your clientele and your type of practice. I recommend considering hand writing your private number(s) on your card, as appropriate to the person and situation – it adds a personal touch)
-Your logo, if you have one, and should otherwise match your stationery in color, fonts, etc.
Jim has some interesting points about using the front and back of your card, and adding a transparent label on the back in some situations. Also, I personally recommend giving every staff person their own business cards, since it makes them feel part of the team and could lead to business. You should give out your card as often as possible, and collect as many as you can. Also, it’s a good idea to send a “nice to meet you” note to everyone you met after you get back to your office.
Often business cards are overlooked as a marketing tool, and some lawyers are reluctant to hand out business cards. Some are not comfortable handing out their card, or think it is unprofessional. Not so, and could be a marketing opportunity missed.
