As part of its ongoing efforts to examine evolving internet marketing practices, earlier today the Federal Trade Commission released a report on self-regulation of online behavioral advertising. This report analyzes the comments received from interested parties in response to proposed self-regulatory principles issued by the Commission in December 2007. It covers a wide range of issues including the increasingly blurred line between personally identifiable information and non-personally identifiable information and the applicability of regulations to “first party” versus contextual advertising.
Links to the report and the concurring statements of Commissioners Harbour and Leibowitz, as well as FTC Congressional testimony on behavioral advertising, can be found here.
