In creating their Virginia IP Law Blog, which launched today, AmLaw 100 firm Troutman Sanders wanted it to serve as a “platform of communication” for businesses and professionals on intellectual property issues and questions.
This is a prime example of how a dynamic blog is different from a static firm site and why that difference is so valuable. A blog allows for and thrives upon communication and dialogue.
“We decided to start a blog for two reasons,” says Troutman Sanders attorney Dabney Carr. “One, to communicate with businesses and intellectual property lawyers in Virginia and in other states about issues and developments in our specific geographic market – Virginia and the Virginia courts.
“Second, we felt that our blog could serve as a way for Virginia lawyers and businesses to share information on intellectual property issues, including trends in litigation, regulatory issues, and best practices.”
The design of this blog shows its relationship to the firm’s website and brand while maintaining its own unique look.
“The firm came at this project with a very specific vision of how they wanted the blog to look,” says LexBlog Project Manager Rob La Gatta. “Working with our graphic designer, we were able to craft a layout that captures the firm’s branding but is noticeably a different resource all together from their regular website.”