Typically when one thinks of a luxury hotel brand – one envisions lovely six fixture bathrooms, expansive lobbies, first class linens, and excellent customer service. Beyond the offerings at the spa and low fat offerings on the menu – health, fitness and lifestyle do not come into the equation. All that is changing, as JW Marriott is taking a lifestyle approach to luxury with its new strategic partnerships with leading brands in the areas of nutrition, culinary, art, culture accessories and wellness. The idea behind the strategic partnership is to provide the JW Marriott guest with a deeper guest experience that is relevant to personal lifestyles focusing on health, wellness and cultural experiences. It will be interesting to watch this partnership evolve and to see if other brands will step up to health and follow suit.
