On February 4, 2013, the California Supreme Court held that Apple Inc. is permitted to request a customer’s address and telephone number in connection with an online purchase. The Supreme Court reversed the trial court’s decision and found that the Song-Beverly Credit Card Act does not apply to online transactions. The Supreme Court stated that “[t]he safeguards against fraud that are provided in [the act] are not available to the online retailer selling an eletronically downloadable product. Unlike a brick-and-mortar retailer, an online retailer cannot visually inspect the credit card, the signature on the back of the card or the customer’s photo identification.” The case is Apple Inc. v. The Superior Court of Los Angeles County, Case No. S199348. Attached is a copy of the Court’s opinion.
