On device technology for the privacy win?
“On-device technology, although more nascent than authentication, fingerprinting or decentralization, actually holds the most promise,” says Michael Brooks, SVP of revenue at WeatherBug.
“Although it will be implemented differently across different operating systems, on-device tech will likely be the framework of the open web going forward.”
“In today’s world, hundreds of companies append data to unique identifiers and then send those audiences flying around. But in an on-device…
“In ad tech circles, fingerprinting is equally as insulting as the other F-word in primary school playgrounds. And so it should be, due to fingerprinting’s long-time association with intrusive, non-transparent and uncontrollable practices applied. In dark corners of the ad tech world, fingerprinting is used to create persistent identifiers without users’ knowledge or approval and to steal data from publishers,” – says Mathieu Roche, CEO of ID5.io.
…but is this a foregone conclusion or can…
France’s CNIL, Commission Nationale de l’Informatique et des Libertés, has issued guidance on data protection in the use of chatbots.
Key Takeaways
Consent for cookies isn’t necessary if they are strictly required to operate the chatbot, but is required for all other cookies.
Retain the data only for as long as required for the purpose.
Don’t use a chatbot for decision making which may have a significant effect on the person as this would fall…
“Now isn’t the time for quick fixes or unsustainable identity solutions – though many have emerged this past year (think: fingerprinting or “universal” IDs). Ultimately, these “workarounds” have an expiration date too, as they are equally as flawed as the third-party cookie they intend to replace. They won’t restore consumer trust, they’re not secure and many aren’t even commercially available., says Travis Clinger of LiveRamp.
“The good news” he says “is that there is emerging consensus, industry-wide,…
“Too many companies are still focused on top-of-funnel metrics like opens and clicks, as opposed to what really matters most — loyalty and long-term customer lifetime value,” says Myles Kleeger, President and Chief Customer Officer at Braze. “Those factors depend on building relationships, which in turn depends for many of today’s customers on two-way interactions.”
Businesses used to get by with fixed and predictable storefronts, whether physical or digital. Advances in personalization can revitalize the…
Do look a data gift-horse in the mouth.
“Advertisers can only bulletproof identity solutions by insisting that technology partners demonstrate the provenance of their privacy cohorts without browser tracking,” says Ray Kingman, CEO at Semcasting, Inc..
“Regardless of which proprietary identity resolution option works out, advertisers need to be certain that the solution they choose allows them to continue first-party onboarding and third-party audience creation.”
“Platforms, lawmakers and, most importantly, consumers, have spoken. We’re changing the…
“Some internet gatekeepers believe pseudonymous identifiers pose such a high privacy risk that they must be policed by a centralized authority,” say Joshua Koran, head of innovation labs at Zeta Global. “That means centralizing the generation of the identifier and its processing. Yet such proponents are either redundantly acting alongside regulators or even worse writing brand new regulations for each country.”
“Given the impact on all web stakeholders, we would hope the rules that govern the…
The trouble with algorithms…
There’s never been a more exciting time to be in autonomous driving says Drago Anguelov of Waymo in an interview with Morning Brew. “but over the next five years, the biggest challenge will be to continue evolving these systems to handle an ever-broader range of scenarios [including] the ability to robustly handle a set of challenging weather conditions, as well as different driving patterns across multiple cities and countries.”
“To achieve…
When the cookie’s away, the Connected TV (CTV) will play.
“With cookies going away, mobile identifiers being removed and the high pressure facing social platforms, I believe the CTV Device ID is going to become the center of the audience puzzle, providing the ability to link people and their devices in a secure way at the household level,” says Publica Co-Founder and CPO Benjamin Antier in AdExchanger.
“CTV provides the most secure tools for audience-based…
France’s CNIL, the Commission Nationale de l’Informatique et des Libertés, has opined on the “Global Security law” and use of drones by law enforcement.
General takeaways:
Use airborne cameras only if (i) strictly necessary for the legitimate purpose pursued and (ii) proportionate. You must first determine that no less intrusive method is available.
Retain information only as necessary.
A general justification for “law enforcement” or “protection of public buildings” is not sufficient.
For onboard cameras –…