Luxury Daily reports that according to the latest Forrester Research, just under 10 percent of U.S. consumers trust marketers’ text messages, while 12 percent trust information on mobile applications.
Well, obviously, they haven’t met me.
I love my little Target, Walgreens, and RedBox texts. I get coupons, free movies and reminders. And AT&T sends me usage reports.
And my tailor, hair stylist and others regularly remind me of pick-ups and appointments via text.
I guess they just didn’t ask the right people.