Well, I had a fun shopping experience that I thought I would share–Amazon’s Treasure Truck. It is kind of internet-y and social media-y thing I can chat about. It is yet another POS that Amazon is owning. Basically, you sign up for text messages through Amazon to be notified when their treasure truck is in your area with a hot sale item. You then reserve the item, select pre-set pick up location, then…

By Lisa Salazar (@Lihsa) A UK study, Elastic Generation: The Female Edit, offers some refreshing insight into a woman’s perspective on advertising. Conducted by J Walter Thompson Intelligence, 248 UK women aged 53-72 were surveyed. For comparison,  276 UK men were surveyed, as well. Marketing to women Identifying this group of females as the “elastic generation”, the report comes to this pivotal conclusion: The two words women choose to describe advertising aimed…

By Lisa Salazar (@Lihsa) I’ve wanted to compare generated photo books for a while now. I can now cross this off of my bucket list. What I mean by “generated” is that the platform will perform an initial import, or selection from your batch of photos on your phone. Today, I compare Google Photos Book and ReSnap, comparing platforms, pricing, editing and layouts. Google Photos Book If you have a Google account,…

By Lisa Salazar (@Lihsa) A friend texted me before the New Year to tell me that her firm granted her request for a raise. But today, she got even more interesting news. Salary is a real issue for young lawyers, as explained by Wired’s “Grad Students are Freak Out About GOP Tax Plan. They Should Be.” On top of that, the US Labor Department data shows that women earned about 82 cents for every dollar a…

Robert Ambrogi did me a kindness by including me in his post, The Year of Women in Legal Tech. I’ve been working in legal technology before it was even a thing. Over the past 20 years, the field of legal digital marketing has taken off and become a legitimate business need. As the legal world has become more competitive, the need to keep pace the business world requires law firms to have strong digital…

It’s that time of year: time for top 10 lists for 2017. What is your favorite top 10 list for 2017? Top movies? Top books? Top cars? Well, here’s one more: our top ten 3 Geeks blog posts for 2017 in true Letterman style. No. 10Legal News Publishers: Stop Using the Term “Non-Lawyer” No. 9The Best Law Firm Marketing Bullshit — Tier 1 No. 8“Do You Miss Me Yet?” – Reestablishing the …

So, it was snowing in Houston today. My sister texted a photo full of snow at 6:30 am–a neighborhood once covered in Harvey now covered in snowflakes. Just finished my analytics reports. Not sure how many of you use Google Analytics. It has changed a lot since I first started using it back in the good old days. Analytics is the favorite aspects of my job, probably because I like using Excel and running…