In a blow to the storied jeweler, the Southern District of New York recently denied Tiffany & Co.’s attempt to dispose by summary judgment of Costco’s counterclaim for declaratory judgment that the TIFFANY mark has become generic for a ring setting “comprised of multiple slender prongs extending upward from a base to a single gemstone.” Tiffany & Co. v. Costco Wholesale Corp, 2014 BL 13746 (January 17, 2014, SDNY).