CHANEL for Real Estate Services Likely to Dilute Famous CHANEL Brand; Social Media Evidence Found Persuasive in Establishing Fame By Naresh Kilaru Julia Anne Matheson on July 8, 2014 Email this postTweet this postLike this postShare this post on LinkedIn As more and more consumers interact with brands on social media, the Board is increasingly taking note of a brand’s social media presence when considering whether a mark is famous for dilution purposes. Read more