Caveat Brand Owner: We are in the beginning of a two-month “sunrise period” for trademark owners to register their marks as second level domain names in “.sucks.” While the purported purpose of the “.sucks” domain name is to provide a forum for customers to voice constructive criticism, trademark owners may disagree. The hefty price tag associated with the sunrise period, along with the uncertainty of how much protection owning a “.sucks” domain actually provides, leaves brand owners with a lot to consider. For further details, please click here.
