Retail & Consumer Products Law Observer

Legal Insight for the Retail and Consumer Products Industry

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This article originally appeared in Bloomberg Law Big Law Business. Pop-star Selena Gomez is an international celebrity with 144 million followers on Instagram. That’s second only to soccer icon Cristiano Ronaldo who trumps her by 500 followers. So you might think companies would jump at the opportunity to enlist them as brand ambassadors. But companies are increasingly turning away from deals with mega stars like Gomez and Ronaldo and tapping lesser known social media…