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U.S. Supreme Court Sets the Bar Higher for Obtaining Damages for Design Patent Infringement

By Marc J. Rachman of Davis+Gilbert LLP & Devin Kothari of Davis+Gilbert LLP on February 28, 2017
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julian-o-hayon-143085Bottom Line: 

The Supreme Court’s decision sets the bar higher for design patent holders to recover for infringement and opens the door to apportionment of damages. Parties looking to file for design patents will likely consider claiming their patents more broadly, in order to avoid the specter of reduced damages in the event the design patent is infringed. They may also consider alternative forms of protection, such as trade dress and copyright if appropriate. In addition, how damages should be apportioned will now be an important part of both side’s litigation strategy.

As the Court refused to delineate a test for determining the infringing article of manufacture, address whether there must be a causal link between the total profit made and the infringing article of manufacture, or explain how to apportion “total profits” by component, further Federal Circuit decisions on these issues are likely to follow.

In its first design patent case in over a century, the U.S. Supreme Court has redefined the meaning of an infringing “article of manufacture.” In the process, it has raised the bar for obtaining damages in design patent infringement cases.

In connection with the Apple v. Samsung suit over Apple’s design patents in its iPhones, the Supreme Court rejected the U.S. Court of Appeals for the Federal Circuit’s theory that the article of manufacture must be the end product sold to the consumer. Instead, for complicated, multi-component products, the Court noted that article of manufacture could also mean a component of the entire end product.

Background on Design Patents
The law provides for two types of patents: a utility patent, which covers a product’s functionality, and a design patent, which covers the appearance of a product. Recently, design patents have experienced a resurgence, as they are less costly to prepare and easier to obtain. In addition, design patents have become popular because the law to date has provided a significant damages remedy for infringement: disgorgement of the total profit earned on any infringing “articles of manufacture.” The Samsung v. Apple Supreme Court case specifically addresses the meaning of this term of art.

Apple v. Samsung – Lower Court Decisions
Apple first sued Samsung for patent and trade dress infringement in 2011. The suit alleged, among other things, that critical design patents covering Apple’s ground-breaking iPhone were infringed by Samsung’s smartphone products. At trial, the jury agreed and awarded Apple $399 million for design patent infringement – i.e., the total profit from Samsung’s smartphones.

On appeal, Samsung argued that the district court erred in awarding Apple the total profit from Samsung’s smartphone sales. Instead, it advanced a theory that the appropriate articles of manufacture were the specific products covered by the design patents, and that damages should be thus be apportioned. The Federal Circuit disagreed. Noting that the infringing portions of the smartphones were not sold separately to consumers, it found that the appropriate articles of manufacture were the phones themselves and upheld the $399-million verdict.

Samsung v. Apple – The Supreme Court’s Decision
Despite affirming the district court, the Federal Circuit’s decision acknowledged that “an award of a defendant’s entire profits for design patent infringement [may] make[] no sense in the modern world.” Perhaps sensing the disconnect between modern technology and this aspect of design patent law, the Supreme Court agreed to hear the case on the limited question of “whether, in a multi-component product, the relevant article of manufacture … [can] be a component of that product.” Justice Sotomayor, writing for a unanimous Court, found that it could. The jury’s verdict finding that Samsung was liable for infringing Apple’s design patents was not on appeal to the Supreme Court.

Relying heavily on dictionaries, the Supreme Court found that article of manufacture simply means a “thing made by hand or machine.” Thus, the Court continued, “the term ‘article of manufacture’ is broad enough to encompass both a product sold to a consumer as well as a component of that product.” The Federal Circuit’s more narrow reading – which essentially created a “not sold separately” test for multi-component products – was therefore rejected by the Supreme Court.

Notably, the Supreme Court declined to set out a test to determine whether the appropriate article of manufacture is the end product or one of its parts. It also refused to opine on whether the appropriate article of manufacture in this case was the Samsung smartphone or one of the phone’s component pieces. Instead, it remanded to the Federal Circuit for further resolution of these issues.

In response to the Supreme Court’s decision, Apple issued a statement that it remains optimistic that the Federal Circuit will maintain its $399-million judgment for Samsung’s infringement.

Photo of Marc J. Rachman of Davis+Gilbert LLP Marc J. Rachman of Davis+Gilbert LLP

Marc Rachman, a partner in the Litigation + Dispute Resolution and Intellectual Property + Media Practice Groups, focuses on intellectual property (IP) counseling and litigation, advertising disputes and challenges, and complex commercial disputes. Marc’s experience spans the full range of IP, including trademark…

Marc Rachman, a partner in the Litigation + Dispute Resolution and Intellectual Property + Media Practice Groups, focuses on intellectual property (IP) counseling and litigation, advertising disputes and challenges, and complex commercial disputes. Marc’s experience spans the full range of IP, including trademark, copyright, false advertising, rights of publicity, trade secret and patent infringement disputes. He helps clients of all sizes assess, protect and optimize the value of their intellectual property.

Insightful and pragmatic, with a deep knowledge of his clients’ businesses and industries, Marc gets to the root of a matter quickly with strategic insight and practical solutions. His experience as a media planner before pursuing his legal career gives him a unique perspective when advising on advertising and media matters. Marc represents industry-leading advertising and marketing, financial services, digital media and adtech businesses, world-renowned entertainers, small businesses, and technology startups, among others.

Marc works closely with clients to assert and defend IP infringement claims, provides pre-litigation and litigation avoidance counseling, and advises on the use of IP in advertising, marketing and promotions. He has an impressive record in prosecuting and defending cases, and his knowledge of the courts and the alternative dispute resolution process helps him guide clients in deciding when to fight and when to settle. He is exceptionally swift and effective in resolving IP matters in court, before the USPTO and its Trademark Trial and Appeal Board, and at the negotiating table.

Marc’s experience extends to copyright disputes concerning music, photo, pictorial, sculptural and literary works. He has also worked on trademark matters relating to word and design marks, trade dress, and nontraditional trademarks — including sounds and product designs — as well as celebrity images and personas. In recent years, he has been a driving force in developing and building the firm’s niche practice in defending graffiti art copyright infringement claims.

Marc has helped several celebrity clients address online reputation management issues. He also has extensive experience handling complex commercial disputes involving the enforcement of advertising agency-client agreements, digital advertising sales agreements, partnership dissolutions, employment terminations, and restrictive covenants and real estate leasing disputes.

Read more about Marc J. Rachman of Davis+Gilbert LLPEmailMarc's Linkedin Profile
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Photo of Devin Kothari of Davis+Gilbert LLP Devin Kothari of Davis+Gilbert LLP

A leading technology lawyer, Devin Kothari combines broad transactional and litigation experience with the skill of an engineer and software developer. He has considerable experience with cutting-edge issues at the intersection of law and technology, including software, patent, copyright, trade secret, data privacy…

A leading technology lawyer, Devin Kothari combines broad transactional and litigation experience with the skill of an engineer and software developer. He has considerable experience with cutting-edge issues at the intersection of law and technology, including software, patent, copyright, trade secret, data privacy and security matters. As a result, Devin represents high-tech start-ups, mid-cap and Fortune 500 companies in every sector, from software and data analytics to advertising, retail and sports to fintech, health care and medical devices.

Armed with an engineering background and deep technical proficiency, Devin immerses himself in his clients’ products and platforms. He uses the knowledge he gains to help them pursue growth strategies, minimize risk and optimize their technology. Clients appreciate his outside general counsel mindset and ability to bridge the gap between their legal, business and engineering teams.

In his computing and digital media practice, Devin addresses issues involving a diverse array of technologies and platforms including SaaS, API/SDKs, streaming, e-commerce, cloud hosting, AI, virtual reality, algorithmic trading, 3D printing, programmatic media, IT, cybersecurity and computer hardware. He also reviews computer architecture and source code, negotiates commercial software agreements, and leads technology-focused merger and acquisition transactions. In addition, Devin has significant experience with software regulatory issues involving open source, data security/breach and privacy compliance.

In his broader intellectual property practice, Devin helps clients protect and commercialize their technology through patent, brand and content licensing agreements. He also prosecutes patents, advises on portfolio management, and provides patentability, freedom-to-operate and invalidity opinions.

Devin is skilled at using litigation to drive up the value of his clients’ technology and favorably resolve intellectual property and technology-related disputes before federal courts and the Patent Trial and Appeal Board. Further, he routinely advises on creative strategies to dispose of patent troll claims in the software space.

Read more about Devin Kothari of Davis+Gilbert LLPEmailDevin's Linkedin Profile
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  • Posted in:
    Intellectual Property
  • Blog:
    ILN IP Insider
  • Organization:
    International Lawyers Network
  • Article: View Original Source

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