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The Business Intelligence to Competitive Intelligence Continuum

By Mark T Greene on June 2, 2017
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In April of 2017 I presented at the Ark Group’s 6th Annual Business Intelligence and Analytics in the Legal Profession in NYC. My presentation is BI to CI Continuum – Ark 4-27-17. (There is quite a bit of content in the “Notes.”)

Mark T Greene

As a consultant, Mark pioneered professional service firms’ use of market research, process improvement, and competitive intelligence to make smart business decisions. As a CMO and Chief Strategy Officer he was instrumental in shaping strategic direction and branding for O’Melveny & Meyers, Nixon…

As a consultant, Mark pioneered professional service firms’ use of market research, process improvement, and competitive intelligence to make smart business decisions. As a CMO and Chief Strategy Officer he was instrumental in shaping strategic direction and branding for O’Melveny & Meyers, Nixon Peabody, Waller, and Lewis Roca Rothgerber Christie. One of the first recipients of the Legal Marketing Association’s lifetime achievement award, Mark’s many other honors include:

  • Trustee and Immediate Past President of the College of Law Practice Management
  • Included on inaugural list of the National Law Journal’s “Business of Law Trailblazers & Pioneers”
  • Advisory Board of “Attorney at Work”
  • 2014 winner of Nashville Business Journal’s “CMOs of the Year” award
  • GE-trained Six Sigma Black Belt and Champion
  • Distinguished Graduate Alumni of the University of North Carolina (Go Heels!)
  • Master Level Competitive Intelligence Professional (Academy of Competitive Intelligence)
  • Adjunct professor and lecturer at several universities

Mark is a frequent speaker and writer on artificial intelligence, market research, competitive intelligence, branding, and business strategy. Outside the business world, he is active on behalf of environmental organizations, a Master SCUBA Diver, avid cyclist, Boy Scout leader, and proud father of two Eagle Scouts.

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  • Posted in:
    Business and Commercial
  • Blog:
    Market Intelligence for Strategic Advantage
  • Organization:
    Market Intelligence LLC
  • Article: View Original Source

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