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Dueling Interests at CPSC and FDA “Deem” E-cigarette Battery Safety a Priority

By Cheryl A. Falvey on August 25, 2017
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Photo Credit: Lindsay Fox via Flickr

The regulation of e-cigarettes and other electronic nicotine delivery systems (“ENDS”) presents complex regulatory and scientific challenges. Two key federal agencies with product safety mandates and overlapping jurisdiction – the Consumer Product Safety Commission and the Food and Drug Administration – have turned their attention onto the specific area of e-cigarette battery-related fires and explosions in the last few months.

In August 2016, the Food and Drug Administration finalized its so-called Deeming Rule to bring e-cigarettes and ENDS, as well as their components and parts such as batteries, under its authority to regulate tobacco products. Under this newly granted authority to regulate e-cigarettes and ENDS, FDA held a public workshop in April on “Battery Safety Concerns in Electronic Nicotine Delivery Systems.” Through the workshop and also through other channels, FDA is seeking data and other information on explosions, fires, and overheating of e-cigarettes. FDA also has initiated a public safety campaign of “Tips to Help Avoid Vape Battery Explosions.”

The CPSC has focused its attention on general battery-related concerns with numerous product recalls of faulty lithium ion batteries in products ranging from laptops to the Samsung Galaxy Note 7 phone. Then, earlier this month, Firewood, a vaping supplier, participated in a voluntary recall under CPSC’s Fast Track Recall program of all Firewood 4 vaporizers sold on the company’s website Firewoodvapes.com. Firewood had received one report of an electrical short that caused the vaporizer battery to catch fire. No injuries were reported.

Both agencies have claimed some authority over these products. By recalling the Firewood 4 vaporizers, CPSC has exercised its authority over battery safety. Interestingly, though, the definition of consumer product in the Consumer Product Safety Act, written well before the advent of e-cigarettes, specifically excludes tobacco and tobacco products. 15 U.S.C. § 2052(a)(5). Yet the Final Deeming Rule gives FDA authority over all e-cigarettes and ENDS, as well as any components or parts of those covered products, including batteries. Indeed, just last month, the Deeming Rule survived its first court challenge to FDA’s exercise of jurisdiction over e-cigarettes. Nicopure Labs, LLC v. FDA, — F. Supp. 3d —-, No. 16-0878 (ABJ), 2017 WL 3130312 (D.D.C, July 21, 2017). The Court specifically stated that any challenge to the application of the Deeming Rule to the batteries or other parts of the e-cigarette “would be premature.” Id. at *11 n.15.

In its Deeming Rule and otherwise, FDA has made e-cigarette battery safety a priority. However, CPSC has shown it will assert its expertise in the area which is no surprise given the strong role it has taken in addressing battery overheating incidents in other products. It will be interesting to see how the jurisdictional overlap between the two agencies plays out.

Photo of Cheryl A. Falvey Cheryl A. Falvey

Cheryl A. Falvey helps clients launch innovative new products while protecting their brand and reputation, avoiding and defending liability in the marketing of their products, building safety and security into their products with science-based risk assessment, and successfully navigating product safety challenges with…

Cheryl A. Falvey helps clients launch innovative new products while protecting their brand and reputation, avoiding and defending liability in the marketing of their products, building safety and security into their products with science-based risk assessment, and successfully navigating product safety challenges with rapid response.

An experienced trial lawyer, and a former general counsel of the United States Consumer Product Safety Commission (CPSC), Cheri defends class actions, unfair competition, product liability and other mass tort claims arising out of consumer, occupational, and environmental exposures. She also provides brand and consumer protection counseling services, with a focus on product safety and security, including the Internet of Things; privacy; anti-counterfeiting; and digital media. Cheri represents a wide range of clients, from emerging companies to multinational Fortune 500 conglomerates.

Cheri is widely recognized as a leader in her field. She is one of an elite group of attorneys to be ranked in Chambers USA, Band 1 for Product Liability: Regulatory. She is highly regarded for her considerable experience advising clients on regulatory issues, including risk assessments, product recalls and CPSC investigations.

She represents clients on litigation and counseling matters regarding:

  • Compliance with statutes and regulations enforced by the CPSC, FDA, NHTSA, and the FTC.
  • Handles product recalls conducted in cooperation with NHTSA, CPSC, and FDA, and defends clients in agency enforcement actions seeking civil and criminal penalties.
  • Advises manufacturers faced with the potential release of unfair and inaccurate information by the government.
  • Counsels and defends clients on the sale and marketing of consumer products on the Internet, including compliance with the Children’s Online Privacy Protection Act, the FTC’s Green Guides, and state and federal privacy laws.

Prior to joining Crowell & Moring, Cheri served as the general counsel of the CPSC. In that capacity, she oversaw all federal court litigation, including civil and criminal cases referred by the Commission to the Department of Justice. Her tenure at the CPSC included advising the agency on the implementation of the Consumer Product Safety Improvement Act, a sweeping change to its statutes that had an impact across diverse industry sectors.

Cheri serves as Vice -chair of the American Bar Association’s Consumer Products Regulation Committee, Administrative Law & Regulatory Practice Section. She was named to the National Law Journal’s 2014 list of Governance, Risk & Compliance Trailblazers & Pioneers. Prior to joining the CPSC, Cheri had over 20 years of private practice experience as a partner with another international law firm where she chaired the firm’s D.C. litigation practice. Cheri is also a former member of Crowell & Moring’s Management Board.

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  • Posted in:
    Administrative and Regulatory
  • Blog:
    Retail & Consumer Products Law Observer
  • Organization:
    Crowell & Moring LLP
  • Article: View Original Source

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