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Will Warner Bros. Win the Wizard War?

By Tiffany Blofield on December 12, 2018
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I was not caught up in the wizardry of Harry Potter until last April when I saw “Harry Potter the Cursed Child” on Broadway.

Now I understand the importance of wizardry and the Harry Potter brand.

The most recent battle for Warner Bros. Entertainment Inc. (“Warner Bros.”) is related to nine (9) applications it filed for the WIZARDING WORLD word mark and design mark for various goods and services.  Specifically, the company Wizard World, Inc. opposed the nine applications based on a likelihood of confusion with the company’s WIZARD WORLD® mark for “conducting entertainment exhibitions in the nature of conventions for enthusiasts of pop culture genres (e.g., games, toys, media, comic books)” in International Class 41.

Warner Bros. has already successfully obtained fifty-two (52) registrations for marks with “HARRY POTTER,” including eleven (11) registrations for THE WIZARDING WORLD OF HARRY POTTER® mark.  Warner Bros., or related entities, also own registrations related to other characters from the Harry Potter series including: five (5) registrations for marks with DUMBLEDORE and three (3) registrations for the HERMIONE GRANGER® mark.

Will Warner Bros. be able to register the WIZARDING WORLD mark along with its other Harry Potter related marks?

Photo of Tiffany Blofield Tiffany Blofield

View my professional biography

Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay…

View my professional biography

Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else (though I have traveled across many borders, including the pond, and various state lines).

My calling to the courtroom, led me to earn my law degree from the University of Minnesota, after receiving my undergraduate degree in Economics and Psychology from St. Olaf College. After law school, I quickly realized that I’m more at ease in the courtroom than in my own living room, so I became a litigator. Over the years, I have developed my own style of litigating (I’m trying to trademark it) and aggressively represent my clients whether I am protecting valuable intellectual property or tackling the interests of professional athletes. Although I am not as wacky or as flaky as Ally McBeal, litigation still holds its “entertainment value” after fifteen years in the profession. This year’s Valentine’s Day festivities are evidence (pun intended) of my passion — instead of celebrating the typical Valentine’s Day with dinner and roses, our litigation team celebrated the seventh anniversary of the then largest jury verdict in Minnesota. The verdict came after a nine year battle and, as a result, V-Day has now become known as “Verdict Day.” I’m hoping to rename more holidays soon.

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  • Organization:
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