
Last Fall this billboard ad promoted the wildly popular Panda Express restaurants.
What caught my eye is the verbing of the brand name that some say is a no-no.
This is not a black and white issue for me
Last Fall this billboard ad promoted the wildly popular Panda Express restaurants.
What caught my eye is the verbing of the brand name that some say is a no-no.
This is not a black and white issue for me…
Since November 30, 2021, we’ve anxiously been waiting for the Federal Circuit to decide the Chutter appeal and determine whether the TTAB was correct in lowering the standard for proving trademark fraud from the far more difficult specific intent…
Couldn’t be more pleased and thankful to collaborate and share insights on the timely topic of Trademarks, Parody, and the First Amendment, with esteemed Professor of Law Christine Farley during our upcoming Strafford webinar on Tuesday July 25, 2023, at 1 PM ET,…
Time certainly flies while you’re having fun, and for me, the past two decades of serving as an editor and author for The IP Book and also as a planner for the Midwest IP Institute is no exception:
In the…
Over the weekend, Seth Godin shared some wisdom that resonated, In or out:
Often overlooked is how uncomfortable it is to sit on a fence.
Get in or get out. Wasting time sitting on the fence wastes far more…
The really big news that commanded attention was back in July 2020, when the NFL franchise near Washington, D.C. announced it would be “retiring the R*dskins name and logo.” You may recall this gem: NEVER Means Forever, Until…
Over the past dozen years, we’ve been admiring Rapala’s annual creative billboard campaign that continues to maintain the same eye-catching look and feel.
Love the white canvas, the red stylized Rapala brand name, the Original Floating lure, and a creative…
Hotels, Ice Cream, and Shoes as Canvases for Great Brands
Seth Godin has written about how Nike is a great brand because we can imagine what a Nike hotel would look like.
So, let me ask a…