China is in the early stages of setting up a data protection regulatory framework with rules for consent; personal data collection, use and sharing; and user-requested deletion of data.
The intention is to build a Chinese data protection regime that is uniquely suited to China: one that builds consumer trust in a thriving digital economy but does not undermine the government’s ability to maintain control.
Consequently, Chinese companies are increasingly finding that the days of collecting data without public scrutiny are over—and Chinese consumers are vocally standing up for their own privacy in ways not seen before.