Last week marked the end of legislative activity in the state of California for 2019, and with the impending California Consumer Privacy Act (CCPA or the Act) going into effect on January 1, 2020, many businesses were waiting optimistically for some clarification on lingering questions. The California legislature did pass five bills amending the Act, presenting minimal real relief for businesses affected by this sweeping law. Some key questions remained: Would employee data be excluded? Would relief from possible limitations on customer loyalty programs pass? How would measures sought by businesses to provide certainty and some relief fare? In all, with the exception of provisions related to employee data, which brings some ease, it appears that the scope and complexity of the CCPA remains largely unchanged.
To read more about the recent CCPA amendments, visit Reed Smith’s website.