As commerce becomes increasingly electronic and decentralized, manufacturers and brand owners face new challenges in protecting and enforcing their intellectual property rights in the context of online marketplaces. IP owners, courts and the marketplaces themselves are struggling to define fair, effective and efficient approaches to protecting IP rights and consumers without hindering the free flow of online commerce.
Foley Hoag presents a webinar covering recent developments and best practices for companies seeking to protect copyrights, patents, trademarks and other IP rights against infringement in online marketplaces.
Topics Discussed
- Legal enforcement mechanisms available in the U.S. and significant foreign markets for combating IP infringement in online marketplaces
- Strategies for addressing ephemeral or difficult-to-identify marketplace sellers
- Safe harbors that protect marketplaces and how to deal with the challenges they present for enforcement
- Antitrust risks associated with collaborating with online marketplaces and others to block the sale of infringing products
- Best practices for working with marketplaces to establish an efficient and proactive policing and enforcement program
Speakers
- August Horvath, Partner & Co-Chair, Advertising & Marketing Practice
- Philip Swain, Partner, Registered Patent Attorney, Patent Prosecution, Strategy and Management Practice
- Natasha Reed, Counsel, Co-Chair, Trademark, Copyright & Unfair Competition Practice
- Jenevieve Maerker, Counsel, Trademark, Copyright & Unfair Competition Practice