J HUTTON versus J.J. YELEY – The Impact of First Initials on Surname Refusals By Morgan E. Smith on March 30, 2020 Email this postTweet this postLike this postShare this post on LinkedIn The U.S. Trademark Trial and Appeal Board upheld the Examining Attorney’s refusal to register the mark J HUTTON for eyeglasses and sunglasses on the ground that the mark is primarily merely a surname. Read more