In 2018, the California legislature enacted the California Consumer Privacy Act (“CCPA”), which went into effect on January 1, 2020 but was amended six times before it even took effect. Concerned that amendments have weakened the CCPA and that consumers still do not understand how their personal information is being used by businesses, proponents of the CCPA have proposed a ballot initiative for the November 2020 ballot titled the California Privacy Rights Act of 2020 (“CPRA”)—colloquially known as CCPA 2.0.