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The Impact of COVID-19 on U.S. Trademark Applications and Registrations

By Jeffrey C. Katz of Davis+Gilbert LLP, Brooke Erdos Singer of Davis+Gilbert LLP & Claudia G. Cohen of Davis+Gilbert LLP on May 20, 2020
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On March 31, 2020, the U.S. Patent and Trademark Office (USPTO) issued a notice concerning the waiver of certain trademark-related timing deadlines pursuant to Section 12004 of the Coronavirus Aid, Relief, and Economic Security Act (the CARES Act).

Powers Created by the CARES Act

The CARES Act (which was signed into law by President Trump on March 27, 2020) provides the USPTO with the temporary authority during the “emergency period” to extend deadlines established by the Trademark Act.

Specifically, the USPTO may extend these statutory filing deadlines if it determines that the Coronavirus emergency:

  1. Materially affects the USPTO’s functioning;
  2. Prejudices the rights of applicants, registrants, or others appearing before the USPTO; or
  3. Prevents applicants, registrants, or others appearing before the USPTO from filing a document or fee.

The emergency period referenced by the CARES ACT began on March 27, 2020 and is set to end 60 days after the duration of the Coronavirus emergency.

Deadline Extensions

Certain trademark filing deadlines that fall between March 27, 2020 and April 30, 2020 may be extended 30 days from their initial due date, if the delay was due to the COVID-19 outbreak. The USPTO defines a delay as being due to the COVID-19 outbreak to mean that a person associated with the filing or paying the fee must have been personally affected by the COVID-19 outbreak (including through office closures, cash flow interruptions, inaccessibility of files or other materials, trial delays, personal or family illness, or similar circumstances), such that the outbreak materially interfered with their timely filing or payment.

At this time, the extended deadlines only apply to the following:

  • Response to an office action, including a notice of appeal;
  • Statement of use or request for extension of time to file a statement of use;
  • Notice of opposition or request for extension of time to file a notice of opposition;
  • Priority filing basis, based on a foreign application or international registration;
  • Transformation of an extension of protection to the U.S. into a U.S. application;
  • Affidavit of use or excusable nonuse for U.S. registrations or international registrations extending to the U.S.; and
  • Renewal application.

For all other situations where the COVID-19 outbreak prevents or interferes with a filing before the Trademark Trial and Appeal Board, a motion or request for an extension or reopening of time can be made.

Finally, the USPTO stated that it remains open for the filing of trademark-related documents and fees and will continue to review the effect of the COVID-19 outbreak on trademark owners.

The Bottom Line

Although the USPTO may extend certain filing deadlines and payments by 30 days where the trademark owner can show that the COVID-19 outbreak interfered with timely filing or payment, trademark owners should continue to exercise best efforts to comply with all deadlines.

Davis & Gilbert will periodically provide updates on trademark-related changes that result from the Coronavirus pandemic in the US and internationally.


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Photo of Jeffrey C. Katz of Davis+Gilbert LLP Jeffrey C. Katz of Davis+Gilbert LLP

Jeff Katz, a partner in the Intellectual Property + Media and the Advertising + Marketing Practice Groups, helps his clients build, protect and enforce trademarks and optimize the value of brands worldwide. He represents some of the world’s largest companies and most iconic…

Jeff Katz, a partner in the Intellectual Property + Media and the Advertising + Marketing Practice Groups, helps his clients build, protect and enforce trademarks and optimize the value of brands worldwide. He represents some of the world’s largest companies and most iconic brands, including clients in the music and entertainment, education, food and restaurant, transportation, and advertising and marketing communication industries.

Jeff counsels individuals and businesses on the full range of trademark issues, from name selection, registration, and use in traditional and digital advertising and marketing communications through global protection and enforcement. Clients also rely on him to handle domain name protection and enforcement proceedings, and day-to-day trademark, copyright and licensing issues that can enormously impact their business operations.

Regarded as responsive, erudite and pragmatic, Jeff knows his clients’ businesses and personalities. He develops practical solutions based on each client’s needs, risk profile and how trademark matters may play out and interface with corporate goals, franchising, or other marketing and business considerations. Recognizing that relatively small matters can be disruptive to a company if not managed promptly, Jeff resolves issues quickly, streamlines processes, minimizes costs, mitigates risks, and helps clients avoid costly litigation, whenever possible.

Whether advising on international portfolios, protecting Ivy League marks or TV, radio and new media interests, Jeff avoids contention, always striving for effective working relationships with opposing counsel to achieve the best outcome for his clients.

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Photo of Brooke Erdos Singer of Davis+Gilbert LLP Brooke Erdos Singer of Davis+Gilbert LLP

Brooke Erdos Singer helps clients achieve brand success, coordinating the myriad of trademark, contract, advertising and marketing issues businesses face. She advises a wide variety of U.S. and international clients that range from startups to celebrities and iconic brands. 

Brooke takes a 360-degree…

Brooke Erdos Singer helps clients achieve brand success, coordinating the myriad of trademark, contract, advertising and marketing issues businesses face. She advises a wide variety of U.S. and international clients that range from startups to celebrities and iconic brands. 

Brooke takes a 360-degree view of brands, and is often involved at the outset of product or campaign development. Because she combines counseling, transactional and litigation experience, Brooke is able to anticipate how creative decisions may play out in various scenarios. Clients rely on her for guidance on trademark clearance, prosecution, portfolio management, brand monetization, brand protection and enforcement. Acting as an integral member of the client’s team, she is a valued early reviewer who can spot risk and find commercially viable alternatives when needed. In addition, her insights help clients navigate international legal and cultural issues in marketing campaigns.

Clients appreciate Brooke’s practical, eyes-on-the-prize approach. She is creative and flexible and doesn’t get mired in nonessential details. Whether the matter involves a professional service agreement, a talent contract or a trademark license, Brooke keeps her clients’ priorities and interests firmly at the forefront.

In the event of disputes, Brooke works closely with the firm’s litigation team to craft compelling arguments or early resolutions that are consistent with her client’s overall goals.

Knowledgeable, reliable, candid, efficient and practical, Brooke makes each client feel seen, heard and well represented. She works extensively in the advertising, entertainment, fashion and beauty, food and restaurant, and gaming industries.

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Photo of Claudia G. Cohen of Davis+Gilbert LLP Claudia G. Cohen of Davis+Gilbert LLP

Claudia Cohen’s practice spans all aspects of domestic and international trademark law. She advises brands, advertising and marketing agencies, and celebrities on protecting and enforcing their trademarks and other intellectual property (IP) rights.

With her attention to detail and responsiveness, Claudia counsels clients…

Claudia Cohen’s practice spans all aspects of domestic and international trademark law. She advises brands, advertising and marketing agencies, and celebrities on protecting and enforcing their trademarks and other intellectual property (IP) rights.

With her attention to detail and responsiveness, Claudia counsels clients on trademark clearance and selection, prosecution, portfolio maintenance, policing, enforcement and licensing. She provides effective solutions to trademark clearance issues and develops strategies to help mitigate the risk of infringement claims. When claims do arise, she draws on her earlier litigation experience to defend clients’ rights and resolve matters quickly. In addition to enforcing and safeguarding the value of a client’s IP, Claudia acts to uncover and stop infringements, including in all types of advertising, on the internet, on social media platforms and in domain names.

Claudia’s trademark prosecution experience includes creating strategies to overcome registration refusals by the U.S. Patent and Trademark Office and successfully obtain trademark registrations. She also initiates and defends trademark opposition and cancellation proceedings before the Trademark Trial and Appeal Board.

Claudia has practiced commercial litigation at Davis+Gilbert as well as earlier in her career at Milbank LLP. She also maintains an active pro bono practice focused on IP issues.

Read more about Claudia G. Cohen of Davis+Gilbert LLPEmailClaudia's Linkedin Profile
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  • Posted in:
    Intellectual Property
  • Blog:
    ILN IP Insider
  • Organization:
    International Lawyers Network
  • Article: View Original Source

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