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Supreme Court Unanimously Rules That Willfulness Is Not Required to Recover Profits

By Brooke Erdos Singer of Davis+Gilbert LLP, Joy J. Wildes of Davis+Gilbert LLP & Claudia G. Cohen of Davis+Gilbert LLP on August 19, 2020
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The U.S. Supreme Court resolved a circuit split on April 23, 2020, by unanimously holding in Romag Fasteners, Inc. v. Fossil Group, Inc., et al. that a brand owner is not required to prove that a trademark infringer acted willfully in order for the owner to be awarded the infringer’s profits.

Background

Romag Fasteners, Inc. (Romag) sells magnetic snap fasteners for leather goods under its registered trademark ROMAG, and Fossil, Inc. (Fossil) designs, markets and distributes fashion accessories. Romag and Fossil had entered into a license agreement that permitted Fossil to use Romag’s fasteners in Fossil’s handbags and other products. Romag later discovered that certain Fossil products contained counterfeit snaps bearing the ROMAG mark, so Romag sued Fossil in Connecticut district court for trademark infringement. During the trial, it was established that one of Fossil’s manufacturers in China consistently used counterfeit ROMAG snaps.

The jury found that Fossil was liable for trademark infringement, but that Fossil did not act willfully, even though it determined that Fossil acted “in callous disregard” of Romag’s rights. For that reason, the district court refused to award Fossil’s profits to Romag, reasoning that a plaintiff can only recover an infringer’s profits if it proves that the trademark violation was willful.

The U.S. Court of Appeals for the Federal Circuit agreed with the district court’s decision. Romag then appealed to the Supreme Court, which took the case to consider the specific issue of whether a showing of willfulness is categorically needed to recover an infringer’s profits.

The Supreme Court’s Decision

The Supreme Court unanimously rejected the requirement that infringement must be willful as a precondition for awarding profits. The Supreme Court found that, although a trademark infringer’s mental state is “a highly important consideration” for purposes of a profits award, mental state is not an “inflexible precondition” that is required to obtain such recovery.

In making this decision, the Supreme Court considered and interpreted Section 35(a) of the Lanham Act, which provides that when it is established that a defendant engaged in trademark infringement under Section 43(a) of the Lanham Act, or willful trademark dilution under Section 43(c) of the Lanham Act, the plaintiff shall be entitled to recover the defendant’s profits, subject to the “principles of equity.”

The Supreme Court declined to read a willfulness requirement into a profits award for trademark infringement because Section 35(a) expressly necessitates a showing of willfulness to recover profits for trademark dilution, but not for trademark infringement, and Romag only proved a trademark infringement claim against Fossil.

The Supreme Court also rejected Fossil’s argument that the willfulness requirement should be read into Section 35(a) because of its language that profits can be recovered “subject to the principles of equity.” The Supreme Court did not believe that Congress intended to indirectly incorporate the willfulness requirement through that language, given that Congress explicitly included mental state requirements elsewhere in the Lanham Act, but not with respect to trademark infringement. The Supreme Court explained that, in context, the “principles of equity” language suggested broad, fundamental rules that apply across claims and practice areas, rather than a narrow rule about a profits remedy.

The Bottom line

As a result of the Supreme Court’s unanimous decision, a finding of willfulness is not a precondition that must be satisfied for a plaintiff to recover an infringer’s profits as a remedy for trademark infringement, although the infringer’s mental state remains a highly important consideration. While this decision may make it easier for a rights owner to obtain an infringer’s profits without having to make a showing of willfulness, the extent to which willfulness will factor into courts’ decisions on this issue in the future remains to be seen.

Connect with Brooke on LinkedIn.

Connect with Claudia on LinkedIn.

Photo of Brooke Erdos Singer of Davis+Gilbert LLP Brooke Erdos Singer of Davis+Gilbert LLP

Brooke Erdos Singer helps clients achieve brand success, coordinating the myriad of trademark, contract, advertising and marketing issues businesses face. She advises a wide variety of U.S. and international clients that range from startups to celebrities and iconic brands. 

Brooke takes a 360-degree…

Brooke Erdos Singer helps clients achieve brand success, coordinating the myriad of trademark, contract, advertising and marketing issues businesses face. She advises a wide variety of U.S. and international clients that range from startups to celebrities and iconic brands. 

Brooke takes a 360-degree view of brands, and is often involved at the outset of product or campaign development. Because she combines counseling, transactional and litigation experience, Brooke is able to anticipate how creative decisions may play out in various scenarios. Clients rely on her for guidance on trademark clearance, prosecution, portfolio management, brand monetization, brand protection and enforcement. Acting as an integral member of the client’s team, she is a valued early reviewer who can spot risk and find commercially viable alternatives when needed. In addition, her insights help clients navigate international legal and cultural issues in marketing campaigns.

Clients appreciate Brooke’s practical, eyes-on-the-prize approach. She is creative and flexible and doesn’t get mired in nonessential details. Whether the matter involves a professional service agreement, a talent contract or a trademark license, Brooke keeps her clients’ priorities and interests firmly at the forefront.

In the event of disputes, Brooke works closely with the firm’s litigation team to craft compelling arguments or early resolutions that are consistent with her client’s overall goals.

Knowledgeable, reliable, candid, efficient and practical, Brooke makes each client feel seen, heard and well represented. She works extensively in the advertising, entertainment, fashion and beauty, food and restaurant, and gaming industries.

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Photo of Joy J. Wildes of Davis+Gilbert LLP Joy J. Wildes of Davis+Gilbert LLP

Joy Wildes plays a key role in the creative branding process with strategic trademark, advertising and intellectual property (IP) advice. Her solutions help companies and creative agencies protect their brands while pursuing their business objectives in the United States and internationally.

While working…

Joy Wildes plays a key role in the creative branding process with strategic trademark, advertising and intellectual property (IP) advice. Her solutions help companies and creative agencies protect their brands while pursuing their business objectives in the United States and internationally.

While working across a range of industries, including automotive, financial services, food services, sports and consumer products, Joy focuses on removing trademark obstacles and advertising concerns to help clients move forward. Her cost-effective and strategic filing programs provide thoughtful and effective brand protection.

Joy approaches contentious trademark matters from a business and legal perspective. She strives to achieve settlement agreements that establish boundaries, clearly define usage terms and maintain brand integrity. Joy also negotiates and drafts licensing and other IP agreements to help clients monetize their brands.

She has established deep relationships with marketing agencies and in-house client teams that appreciate her understanding of the creative process and collaborative approach.

Before she joined Davis+Gilbert, Joy spent several years as in-house counsel at Carter-Wallace Inc., a personal care products and pharmaceutical company. In that role, she experienced the unique perspectives and challenges her in-house counsel clients regularly face. This further provides her with an ability to take a broader view of brand goals when considering trademark and marketing needs to inform valuable and practical legal advice.

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Photo of Claudia G. Cohen of Davis+Gilbert LLP Claudia G. Cohen of Davis+Gilbert LLP

Claudia Cohen’s practice spans all aspects of domestic and international trademark law. She advises brands, advertising and marketing agencies, and celebrities on protecting and enforcing their trademarks and other intellectual property (IP) rights.

With her attention to detail and responsiveness, Claudia counsels clients…

Claudia Cohen’s practice spans all aspects of domestic and international trademark law. She advises brands, advertising and marketing agencies, and celebrities on protecting and enforcing their trademarks and other intellectual property (IP) rights.

With her attention to detail and responsiveness, Claudia counsels clients on trademark clearance and selection, prosecution, portfolio maintenance, policing, enforcement and licensing. She provides effective solutions to trademark clearance issues and develops strategies to help mitigate the risk of infringement claims. When claims do arise, she draws on her earlier litigation experience to defend clients’ rights and resolve matters quickly. In addition to enforcing and safeguarding the value of a client’s IP, Claudia acts to uncover and stop infringements, including in all types of advertising, on the internet, on social media platforms and in domain names.

Claudia’s trademark prosecution experience includes creating strategies to overcome registration refusals by the U.S. Patent and Trademark Office and successfully obtain trademark registrations. She also initiates and defends trademark opposition and cancellation proceedings before the Trademark Trial and Appeal Board.

Claudia has practiced commercial litigation at Davis+Gilbert as well as earlier in her career at Milbank LLP. She also maintains an active pro bono practice focused on IP issues.

Read more about Claudia G. Cohen of Davis+Gilbert LLPEmailClaudia's Linkedin Profile
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  • Posted in:
    Intellectual Property
  • Blog:
    ILN IP Insider
  • Organization:
    International Lawyers Network
  • Article: View Original Source

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