In a development that will bring dramatic changes to the California data privacy realm, on November 3, 2020, a majority of Californians voted to approve a new ballot initiative – Proposition 24, or the “California Privacy Rights Act of 2020” (“CPRA”). Five of CPW’s privacy experts, Lydia de la Torre, Lauren Kitces, Glenn A. Brown, Elliot Golding and Ann J. LaFrance highlight the main points that businesses facing compliance with this new privacy law should bear in mind going forward.