There’s something fundamentally exciting about hitting “publish” on a new blog post. The same rush that a lot of people get when posting a picture to Instagram or Tweeting a funny piece of commentary is coupled with a new sense of pride and a more nuanced anticipation of others’ reactions. So, how do you make sure as many people see your post as possible?
Catch the eye
When you’re sharing your post on most forms of social media, your readers will just see the link with a photo, title, and whatever caption you choose. On a content level, make sure your blog has an attention-grabbing photo. Bright colors or a standout image draw the eye, and study after study shows that pictures draw a higher click rate.
In the same vein, make sure your title is notable. Nobody wants to read something that sounds like a legal brief or business form. Your title should offer a taste of the content and personality that pervades your blog post. Use it to draw in readers.
Lead with LinkedIn
So, how should you approach the actual promotion process? As a new blogger publishing on LexBlog.com, I can share my own experience, which has been successful so far. My first stop is always LinkedIn, where I tag LexBlog and add a summary of the article that’s about a sentence. Here’s an example:
My most recent blog post through @LexBlog, Inc. on NYC housing justice is up! This month, I discuss the new eviction and foreclosure moratorium, and the heroism of grassroots tenant organizers. You can read it here.
Tagging LexBlog is an important step because it connects me to a larger organization. If I’ve cited any specific bloggers or other authorities, I tag them as well, so that they know that I’m in their niche, I’m respectfully attributing work, and I want to connect. Additionally, posting to the LexBlog blogging LinkedIn group puts me within a group of bloggers who want others to read their work and may be willing to do the same for others. I summarized the article in my next sentence, then provided the audience with the content.
After LinkedIn, I open Twitter. Recently, I created a work Twitter account, from which I always tweet my blog posts and focus my content output on only my niche and blogging updates. When tweeting my blog post, I tag LexBlog and other relevant users and couple it with a slightly shorter description to fit Twitter’s length requirements. Then, since my personal account is older and has more followers, I retweet myself. This may sound silly, but it’s gained my work Twitter more followers and has given my blog more readers from my personal circle of followers. Those people (friends and family) often share my work, extending my blog’s reach.
If you’re really going for gold, I suggest utilizing Facebook and Instagram as well. Facebook can be used similarly to Twitter and LinkedIn, with a slightly longer caption. On Instagram, I suggest posting a picture of your title and image on your Instagram story and announcing that you’ve place your blog post’s link in your profile bio.
The entire process doesn’t take more than a few minutes, and it’s a quick, easy way to get your blog out into the mix of what people are reading. As a long-term goal, work to connect with as many people as you can in your blog’s niche on social media. Social media is a powerful tool, and when used correctly, these little tricks can make all the difference in your promotion efforts.
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For more information on blogging fundamentals, blogging strategy and social media, check out the LexBlog Resource Center.