One of the most common questions we receive here at LexBlog is how to gain a substantial readership after establishing your blog. Marketing your blog to that target audience requires three key steps: staying focused within your niche, connecting with…
Continue Reading How to successfully market your blog to your target audience
I value traffic from social media more than that coming from Google. Those coming to my blog from social media are doing so because my content was shared by someone they trust.
With that in mind, here are a few dos and don’ts:
Dos
Ask questions
Share other blog posts and news stories, ones that aren’t your own
Use it to learn and meet others
Instead of telling your Twitter…
Continue Reading How do you use Twitter as a lawyer?
It used to be you just added a .com to what you did as a lawyer and you had a domain name for your blog. But with four new law blogs coming online each day, that’s easier said…
Continue Reading Choosing a domain name for your law blog when domain names are scarce
When the director of the Consumer Financial Protection Bureau counts himself as an avid reader of your consumer finance blog—you’re doing something right. As it turns out, Ballard Spahr’s Consumer Finance Monitor has done a lot right since its inception in 2011.
Alan Kaplinsky is the founder of the…
Continue Reading How Ballard Spahr’s consumer finance group turns blogging into business