One of the most common questions we receive here at LexBlog is how to gain a substantial readership after establishing your blog. Marketing your blog to that target audience requires three key steps: staying focused within your niche, connecting with…Continue Reading How to successfully market your blog to your target audience
I get a lot of writer’s block. It’s super frustrating to feel like you have…Continue Reading Overcoming writer’s block in legal blogging
How many times a day do you pull up Google and ask it a question?Continue Reading Law blog post idea: Answering questions in blog posts creates helpful resources for clients
It’s safe to call this one a Twitter hack. Especially because most folks don’t know…Continue Reading Use Twitter Ads Composer for sharing content with longer, more media-rich tweets
If you’re running out of ideas for what to post on your blog and are…Continue Reading Law blog post idea: Interview posts are easy and smart
I value traffic from social media more than that coming from Google. Those coming to my blog from social media are doing so because my content was shared by someone they trust.
With that in mind, here are a few dos and don’ts:
Share other blog posts and news stories, ones that aren’t your own
Use it to learn and meet others
Instead of telling your Twitter…Continue Reading How do you use Twitter as a lawyer?
It used to be you just added a .com to what you did as a lawyer and you had a domain name for your blog. But with four new law blogs coming online each day, that’s easier said…Continue Reading Choosing a domain name for your law blog when domain names are scarce
When the director of the Consumer Financial Protection Bureau counts himself as an avid reader of your consumer finance blog—you’re doing something right. As it turns out, Ballard Spahr’s Consumer Finance Monitor has done a lot right since its inception in 2011.
Alan Kaplinsky is the founder of the…Continue Reading How Ballard Spahr’s consumer finance group turns blogging into business