One of the most common questions we receive here at LexBlog is how to gain a substantial readership after establishing your blog. Marketing your blog to that target audience requires three key steps: staying focused within your niche, connecting with…
Continue Reading How to successfully market your blog to your target audience
I value traffic from social media more than that coming from Google. Those coming to my blog from social media are doing so because my content was shared by someone they trust.
With that in mind, here are a few dos and don’ts:
Dos
Ask questions
Share other blog posts and news stories, ones that aren’t your own
Use it to learn and meet others
Instead of telling your Twitter…
Continue Reading How do you use Twitter as a lawyer?
It used to be you just added a .com to what you did as a lawyer and you had a domain name for your blog. But with four new law blogs coming online each day, that’s easier said…
Continue Reading Choosing a domain name for your law blog when domain names are scarce
If you’re dedicated enough to have your own legal publication and your own podcast, there are a number of ways you can use the two to play off each other—and drive additional traffic to both in the meantime.
For starters, podcast episodes can easily be translated into blog posts. This…
Continue Reading Using your blog to promote your podcast