In late January, California’s Attorney General (AG) tweeted about the use of the new Global Privacy Control (GPC), informing California consumers that on certain browsers they can use GPC as a “stop selling my data switch” to exercise their right to opt out of the sale of their personal information (PI) in one step – rather than on an individual site basis. As the GPC is not yet a finalized standard, it remains uncertain as to when the AG’s office will begin enforcing the GPC, but the tweet provides some insight into how the OAG views this issue.
Global Privacy Control Endorsed by California AG – Next Steps
