Something that sets blogging apart from other forms of legal writing is its accessibility for everyone. Nobody understands that better than Texas employment lawyer Thomas Crane. Thomas sat down with Bob Ambrogi on the This Week in Legal Blogging podcast to talk about his work for employees and his blog, San Antonio Employment Law Blog.
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Thomas begins by giving some background on his practice, as well as personal history that shapes how he approaches his work. This includes his time serving in Iraq, which he says later impacted the style with which he approaches his blog. Thomas describes how he got started blogging and why he is particularly unique as an employment law blogger on the employee-side of things. He also shares a timeline of his work experience and where blogging fit into it.
Additionally, Thomas offers his insight into the various processes that come with blogging, including how to use it as a marketing tool and learning how to blog well. He shares what he writes about and how he keeps things consistent and relevant. He shares how he balances blogging with his work as a solo practicing lawyer, the impact of the pandemic on his work, and how the blog impacted his practice. As the conversation wraps up, Thomas discusses the relationship between his work and blog content, what he does to build up readership, and advice he would give to new bloggers.
- 1:03 – Thomas describes his practice, what he does in the law, and how his background as a veteran impacts his work.
- 2:51 – His background on blogging and how he got started
- 4:13 – Why he’s unique as an employment law blogger on the employee-side of things.
- 5:23 – Timeline of his work experience, why he turned to blogging, and who inspired him to blog
- 6:01 – Blogging as a marketing tool and learning the ins-and-outs of the blogging process
- 8:25 – What he writes, who he writes to, and his topics’ consistency
- 12:18 – Insight on balancing blogging and work as a solo practitioner
- 14:37 – Impact of the pandemic on his work
- 18:18 – The effects that the blog has had on his practice
- 20:54 – Approach to blogging: education vs. advocacy
- 21:37 – Writing style: what makes a good blog post?
- 22:58 – Advice for new bloggers and final thoughts