Both new and experienced bloggers need ideas for fresh content. This article lists ideas for generating new posts: comment on recent news, repurposing your content, conferences and meetups, personal and evergreen content, and other prompts.

Respond to current news through your blog. Don’t include a detailed recap of the news. Instead, link to the original source and provide your own summary. Then, add your commentary. You can share your ideas on a recent case and its takeaways for your audience, a recent development in your field, an issue highlighted in the news or another blogger’s post.

Repurpose your content

You already have a wealth of potential content around you. Previous client work or posts can inspire new posts. Publish an answer to a question your clients frequently ask. Write a roundup post where you gather all the best posts you’ve written on a subject. Revisit a topic you’ve previously covered. Are there new developments that affect your audience? Watch our webinar, 5 Ways to Repurpose Content for New Blog Posts.

Evergreen content remains relevant over time and is not focused on a trend or news item. Instead, evergreen content covers a question or subject where readers regularly seek information. Try debunking a common myth about your client’s industry or how the law relates to it. Write an instructional post, such as “How to find a good attorney,” or “How to file for bankruptcy in (state).” Cover something all current and potential clients should know before they contact you. Create a list of definitions or terms that you and clients can later use as a reference.

Conferences and meetups

Write about a conference you recently attended. Share takeaways and photos. Write about an event you will attend. Share the sessions you plan to join. Share the slides or a summary from a recent presentation you attended.

With personal content, you can write about something you or your firm recently did in the community, what you do on a daily basis, or something personal so readers get an idea of who you are as a person.

Keyword research

Write out a list of terms and keywords you think your audience cares about. Check your email notification statistics to identify the subjects your audience reads. Use Google Analytics to identify which post subjects get the most traffic through search engines. Use Google Trends to confirm if people are searching for these terms on your list. You can use this tool to identify search keywords for targeted regions. Focusing on long-tail keywords, choose a focus keyword to write about. Once you have identified keywords to target, use Yoast Google Suggest Expander to generate long-tail keyword ideas for post subjects.

Other prompts

Invite a colleague or other professional to write a guest post. Interview someone and post a Q&A. Share something humorous and related to the law. List tips for clients: ideas to try, common mistakes to avoid, or trends to watch. Suggest books or articles to read.

Photo of Michelle Newblom Michelle Newblom

Michelle works on LexBlog’s Publishing team and assists in managing and creating the company’s editorial and social content, as well as working with clients to ensure the overall success of their blogs. She has experience working in all different realms of publishing—including newspapers…

Michelle works on LexBlog’s Publishing team and assists in managing and creating the company’s editorial and social content, as well as working with clients to ensure the overall success of their blogs. She has experience working in all different realms of publishing—including newspapers, magazines and research journals. Michelle’s favorite animal is the penguin, which makes sense as she aspires to work in the book publishing world—specifically for Penguin Random House. She has published a poetry book and been featured in an anthology.