If you’re running out of ideas for what to post on your blog and are looking to change things up, it may be time to conduct an interview. The LexBlog network is full of bloggers who punctuate their posting with this approach, and it pays off. Here are a few reasons you may want to try it.
Ample, accessible content
Writer’s block is real, and that’s okay. Luckily, with interviews, the person who you’re talking to hands the body of your post to you. If your interviewee gives a long answer to a question, that’s a paragraph. If you are doing a Q&A format for your post, the only original writing you really need to do is at the beginning, introducing your guest and explaining why they’re being interviewed.
Furthermore, that content can come from anywhere. You can interview current or potential clients, peers, or anyone else who you think will provide your readers with insight into the industry that you blog about. For example, executive director of the International Lawyers Network (ILN) and avid legal blogger, Lindsay Griffiths draws frequently upon the insights of Jaimie Field in a series of blog posts called Rainmaking Recommendations that are pertinent to Lindsay’s work.
Another great thing about interviews is that there is no one set way to conduct them. If you want to have a video or phone chat with your interviewee, you can record the conversation (with their permission), and then pull answers from the transcription. Alternatively, you could email questions so that you have the written answers right in front of you in their reply.
There is also a degree of flexibility in the format of your publication. This is evident through the work of people like New York IP litigation lawyer James Hastings, editor of The Trademark Interview. The site’s interviews come in the form of both blog posts and podcasts, similar to LexBlog’s own This Week in Legal Blogging.
Great opportunity to network
Perhaps most importantly, interviews are a great way to make new connections, which is arguably the most important part of the blogging world. Just last week, I was interviewing the marketing director of a firm that’s had a great experience with LexBlog’s products. At the end of the interview, we exchanged contact information and told me that if I ever want to do freelance writing during or after law school to reach out to her. These kinds of small connections, which are easily made after amicable interviews, are what contribute to a larger network throughout your career.
One of our most consistent LexBlog network leaders, Stefanie Marrone of The Social Media Butterfly, provides a great example of building a network out of interviews. Stefanie frequently sits down with female entrepreneurs for her Women Who Wow series, amplifying the voices of women in the legal and business worlds. The series has formed a broad community of women supporting women that opens up opportunities for all who are involved.
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For more information on blogging fundamentals, blogging strategy and social media, check out the LexBlog Resource Center.