Social media is one of the most powerful and cost-effective tools that modern lawyers can use to market themselves. However, determining which platforms to use, properly setting up accounts, and deciding what to post and how often can be a daunting task. This is especially true when considering the many ethical rules that attorneys must follow when using social media, as violating the Rules of Professional Conduct can result in disciplinary actions that are costly to defend, cause reputational damage, and can even put an attorney’s license to practice in jeopardy.
On December 14, 2022 at 12 PM Eastern, I will be joining forces with Sy Justin Sommer of LEAP Legal Software and Amanda Sexton of FocusWorks Marketing for a free CLE presentation that will cover the ethical issues you need to be aware of if you or your firm is posting on social media, as well as practical tips for getting the most out of your marketing efforts.
Attendees will walk away from this course with a basic understanding of:
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The ethical issues lawyers need to be aware of when posting on social media platforms;
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Why consistent branding is important;
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How to identify your target audience;
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The pros and cons of various social media platforms, and what to post where;
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How to leverage data to make better informed marketing decisions.
This program will benefit attorneys in private practice, especially those lawyers tasked with actively managing their law firms’ marketing and social media efforts. There is no cost to attend this event. Details and registration here.