SCOTUS usually makes headlines with its end of the year report (for 2024, Chief Justice Roberts focused on threats to judicial independence), and everyone’s still talking about President Trump saying “Thank you again. Thank you again. I won’t forget.” to
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The Top Legal Marketing Trend of 2025
Each year, Wisconsin Lawyer Magazine does a round-up of the latest legal trends. For the third year in a row I shared my thoughts on a legal marketing trend everyone should be paying attention to. “Successful attorneys have always relied…
Look for My Brick at the New Jersey Law Center
I don’t have a trip back to New Jersey planned. But when I do go, I think I’m going to have to make a stop in New Brunswick. (And not for the whoring and the drinking.)A brick I…
HAL 9000's Guide to AI-Powered Law Firm Marketing
Those of us who have seen the movie 2001: A Space Odyssey, or are at least familiar with its famous robot named HAL, have a healthy suspicion of artificial intelligence (AI). And our fears have been validated as we watched…
Your Website Bio: Don’t Just Set It & Forget It
I’m not sure if this is one of the reasons I’m passionate about marketing or not, but I used to really enjoy watching infomercials when I was a kid. I dreamed of refinishing some furniture with QRB, and was entranced…
Legal Marketing Trends in 2024
Each year, Wisconsin Lawyer Magazine does a round-up of the latest legal trends. For the second year in a row I shared my thoughts on a legal marketing trend everyone should be paying attention to. “Whether you routinely celebrate the…
How to Measure Your Digital Marketing & Set Some Goals
The most followed page on Facebook (other than Facebook’s official page, which is very Meta) is that of Portuguese soccer player Cristiano Ronaldo. He has more than 162 million followers, and every post he shares garners hundreds of…
What Your Firm Should Have in Common with Sports Illustrated
About the time this Wisconsin Lawyer arrives in your mailbox, the swimsuit issue of Sports Illustrated will be hitting newsstands. As it does every year, Vogue’s “September issue” will highlight the fashion trends for the coming year. In December, Time…
Ethical Social Media Use for the Modern Attorney
Social media is one of the most powerful and cost-effective tools that modern lawyers can use to market themselves. However, determining which platforms to use, properly setting up accounts, and deciding what to post and how often can be a…
What do you know about WisLawNOW?
Getting the most out of the professional and business associations you belong to is something I’m always talking about with my clients. Most of these organizations have websites, newsletters, magazines, and social media accounts they need to fill with useful…