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AI and ChatGPT: A Powerful Message from Australia’s Top Law Firms

By Kevin O'Keefe on February 13, 2023
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A powerful message on ChatGPT and AI from Australia’s leading law firms and lawyers.

Law firms should be embracing ChatGPT, not fearing it as a threat. ChatGPT is an opportunity, so much so that law firms may even have the obligation to use GPT to best serve their clients.

The Australian Financial Review’s Michael Pelly talked to leaders in some of Australia’s major firms, all bullish on GPT.

Australia’s Lander & Rogers chief executive partner Genevieve Collins sees ChatGPT as “a seismic shift in what is possible in the digital world. Organisations that have already forbidden usage of ChatGPT and act as if AI is going away do risk being left behind.”

“One could argue that subject to appropriate ‘supervision’, it is a solicitor’s duty to consider using ChatGPT as part of our obligation to act in the best interests of our client.”

It’s adapt or be replaced, says Hilary Goodier, co-head of Ashurst’s new law” division:

“AI is already changing the way we deliver legal services and while ChatGPT and AI will not replace traditional lawyers, those tech-savvy lawyers who know how to use them inevitably will”.

Sam Nickless, chief operating officer at Gilbert + Tobin told all of the firm’s lawyers to get their heads around ChatGPT.

“It is already assisting in marketing-type material – first drafts, turning an article into a social post, redrafting for clarity. It is brilliant for helping with Excel formulas. Imagine a box near your email with suggested replies already drafted for each.”

There were a few firms voicing caution – on ethics (of course), on its significant limitations (shortsighted), on AI merely being evolutionary, not revolutionary, of where law has always been (little crazy).

If I’m betting, I’m betting on firms like Lander & Rogers, Ashurst and Gilbert + Tobin.

Photo of Kevin O'Keefe Kevin O'Keefe

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved…

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved almost every minute of it.

I practiced as a trial lawyer in rural Wisconsin for 17 years, representing plaintiffs, whether they were injury victims and their family members or small businesses.

In the mid-nineties, I discovered the Internet in the form of AOL. I began helping people by answering questions on AOL message boards and leading AOL’s legal community.

I later started my own listservs and message boards to help people on personal injury, medical malpractice, workers compensation and plaintiff’s employment law matters. Though we were green to technology and the Internet, USA Today said if my firm “didn’t stop what we were doing, we would give lawyers a good name.”

In 1999, I closed my law firm and we moved, as a family of seven, to Seattle to start my first company. Prairielaw.com was a virtual law community of people helping people, a sort of AOL on the law, featuring message boards, articles, chats, listervs and ask-a-lawyer.

Prairielaw.com was sold to LexisNexis, where it was incorporated into Martindale-Hubbell’s lawyers.com.

After a stint as VP of Business Development at LexisNexis, I founded LexBlog out of my garage in 2004 (no affiliation with LexisNexis).

Knowing lawyers get their best work from relationships and a strong word of mouth reputation, and not promoting themselves, I saw blogging as a perfect way for lawyers to build relationships and a reputation.

When I could not find someone to help me with my own blog, I started a company to provide what I needed. Strategy, professional design, platform, coaching, SEO, marketing and free ongoing support.

As a result of the outstanding work of my team of twenty and my blogging, the LexBlog community has grown to a community of over 30,000 legal professionals, world-wide.

Publishing my blog, Real Lawyers, now in its 18th year, I share information, news, and commentary to help legal professionals looking to network online, whether it be via blogging or other social media.

Blogging also enables me to think through my ideas – out loud and in an engaging fashion.

In addition to my blog, I liberally share others’ insight on Twitter. Feel free to engage me there as well on LinkedIn and Facebook.

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