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Ireland Digital Health and Lean Innovation

By James Hastings on May 31, 2023
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Martin Curley, Professor of Innovation at Maynooth University, was the featured speaker at the Lean Business Ireland Summit.

Martin is a worldwide leader in the digital health field, focusing on using technology to shift health care delivery to a patient-centric model. He was until recently Director of Digital Transformation at Health Service Executive (HSE), the entity that provides public health and social care services to everyone living in Ireland. Martin also served as Senior Principal Engineer and Director, Intel Labs Europe.

Martin is one of the driving forces behind Ireland’s digital health initiative: “Stay Left, Shift Left, 10X.” At the core of the strategy is the concept that digital technology provides an opportunity to provide 10X innovations or improvements, doing healthcare 10X better, faster, cheaper, and with increased capacity. He shared with delegates a useful definition of innovation that applies across sectors:

innovation is the creation and adoption of something new that creates value for the organization that adopts it.

As with most innovation initiatives, resistance to change exists in both the public and private health care sectors. This is even true where health tech solutions can significantly reduce costs and improve patient outcomes. Inverting the patient care model to focus on proactive wellness solutions and at-home patient monitoring via technology is now a reality. Yet, there still exist human obstacles to change.

Why do most innovation initiatives fail? Lack of clarity and lack of commitment. This may be due, in part, to various stakeholders failing to understand the common vision. So what is value? Is it making processes easier? Operations more efficient? Achieving greater market share? It is all of the above – and more. In Lean management, “value” is defined in the eyes of the customer. Patient wellness, delivered efficiently and compassionately, is the true measurement of success. Done right, greater profitability follows.

At the intersection of health tech and public policy lies measurable value: intangible assets that can be used for competitive advantage, debt and equity financing, and other economic incentives. With such a model, innovators can use and share open source as well as make proprietary improvements to existing products and services. Everyone wins.

Martin closed his talk by quoting the pugilistic innovator, Muhammad Ali:

To be a champion you need the will and the skill, but the will needs to exceed the skill.

The marriage of public health policy with private initiative can still be achieved. But it may take practical stakeholder training that utilizes lean six sigma systems to identify, protect, and continuously improve the intellectual property output of those involved.

In health care, the will begins with shared values and vision. Capturing and sharing innovation through lean, intellectual assets management training can serve to align the interests of public health and marketplace leaders.

Photo of James Hastings James Hastings

James Hastings is an attorney with the U.S. Trademark Trial and Appeal Board Practice Group of Practus, LLP.  He is a certified mediator of the INTA Panel of Mediators, an international roster of select professionals with expertise in trademark dispute resolution.

James is…

James Hastings is an attorney with the U.S. Trademark Trial and Appeal Board Practice Group of Practus, LLP.  He is a certified mediator of the INTA Panel of Mediators, an international roster of select professionals with expertise in trademark dispute resolution.

James is the publisher of Trademark Opposition Lawyer, an online advisory dedicated to helping brand owners understand important issues that arise in proceedings before the U.S. Trademark Trial and Appeal Board.  His commentary has been featured on Corporate Counsel, Law.com, LegalZoom,and other digital publications.

He devotes his practice to trademark opposition and trademark cancellation proceedings before the Trademark Trial and Appeal Board of the United States Patent and Trademark Office.  Over the course of his career, he has represented the interests of numerous national and international brand owners in trademark litigation matters in both the U.S. District Courts and before the U.S. Patent and Trademark Office.

Prior to his current affiliation with Practus, LLP, James was in-house counsel to a New England-based catalog retailer, where he was responsible for developing trademark portfolio acquisition, protection, and licensing strategies.  Earlier in his career, he was a partner and associate at intellectual property law firms in New York, where he was engaged in trademark portfolio and intellectual property protection work on behalf of well-known fashion and personal care brands.

James is a member of the New York and Connecticut bars.  He has lectured at University MBA programs and legal education conferences on the issues of trademark protection and e-commerce law.

Past and Present Membership

  • International Trademark Association
  • Association Corporate Counsel
  • National E-tailing and Mail Order Organization of America

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  • Posted in:
    Health Care and Life Sciences
  • Blog:
    Healthcare Marketing Law
  • Organization:
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