
A recent appeal of a trademark application refusal shows the importance of filing proper specimens of use.
The matter, In Re Sciton, Inc., was an appeal filed by the owner of two applications to register the mark SCITON (in
A recent appeal of a trademark application refusal shows the importance of filing proper specimens of use.
The matter, In Re Sciton, Inc., was an appeal filed by the owner of two applications to register the mark SCITON (in…
A recent trademark opposition decision shows that protecting your nutritional supplement trademark is good for overall brand health.
In Tom Miles v. Five Star Gourmet Foods, Inc., the Applicant (Five Star) sought to register the mark ENERGY2GO for fresh and…
Healthcare CMOs have a valuable ally when seeking to justify their marketing budgets. In a word, their brands.
According to a recent article in Modern Healthcare, revenue shortfalls in regional health systems are acute due to COVID-19. One of…
A recent trademark opposition case shows that a trademark disclaimer can make a difference.
In Foundation Medicine, Inc. v. Alfred F. Czap, the Applicant sought registration of the trademark FOUNDATIONAL MEDICINE REVIEW for journals in the field of medicine. …
Your hospital branding assets are the most valued asset on your balance sheet.
Consumer companies have long known the advantages of having a strong brand. Healthcare systems are starting to appreciate this too. Creating and building a strong healthcare…