That may sound strange coming from a guy who earns his living helping lawyers publish their book, but I believe it with all my heart.
In today’s overcrowded marketplace, being seen as “the expert” by having your own book is a given. The question is not, “Should I have a book?” (You definitely should.) The question is, “What’s the best way to get my book done?”
When I say, “you should never write a book,” what I mean is that you should not type your book. Laboring in front of your computer typing away trying to get the thoughts from your head onto paper is not the highest and best use of your time. It’s also a very antiquated way to capture your thoughts.
Instead, you should speak-to-write your book. With today’s technology, it’s incredibly simple to dictate your thoughts into a Word or Google document and have the computer transcribe your words into print. You can talk about your business all day long. You communicate with clients and prospects about the challenges they are facing. You should use the same process to create your book.
Now I know what some of you are thinking… “But, Michael, I like to write.” Well, that may be true, but is this the best use of your time?
I recommend you use your writing skills not to write your book, but to edit your book after you have spoken your content. Why? Because you will do much less self-editing, your thoughts will be more complete, and you will save an inordinate amount of time. And since time is your most precious asset, you should protect it at all costs.
You want your book to “sound” like you. This happens more naturally when you speak your words than when you type them.
You have heard about the value of being an author. You have seen your peers publish their books. If this is the year for you to elevate your credibility by becoming an author, let me encourage you to skip the keyboard and use your voice. It’s faster, easier, and more enjoyable. That’s why you should never write a book.
And if you’d like help creating your book without writing a word, let’s find a time to chat. We’ll take you from where you are to published author faster and easier than you can imagine. You’ll talk with one of our professional writers who will craft our words into your masterpiece.
If you can talk about your practice, we can make you an author. Schedule a time for us to chat here: CredibilityCall.com.
25-minutes could save you hundreds of hours and earn you thousands of clients.