The recently released discussion draft of the American Privacy Rights Act rejects the opt-out approach to targeted advertising in 17 state consumer privacy laws, and instead requires express affirmative opt-in consent for tailoring online ads based on a specific viewer’s interests and activities, akin to the prevailing European approach. In a guest post published earlier this week by Bloomberg Law, Privacy World’s Alan Friel and Kyle Fath explain why this would do more harm than good to consumers, threaten the ad-supported online content business model that supports a free and open Internet, and increase the economic digital divide. Read more here.
Congress Could Disrupt Prevailing State Law Approach to Online Ads
