Every December reporters at industry magazines and newsletters look at the year ending and summarize the highlights. Then, they look ahead to the trends and legal issues for the new year.
This is a great moment for you to look into the future and predict what the next 12 months will bring for your clients’ industries.
If you want to be the attorney that reporters call to get a clear view of the outlook in 2025, you have to introduce yourself to journalists in a professional manner and share your perspective.
Follow these steps to be considered an authoritative and reliable source for comment on topics that will affect business owners and corporate executives, per your area of practice.
Begin by focusing on these hot topics:
- Artificial Intelligence
- Competition
- Consolidation
- Legislation
- Recent litigation
- Regulation
- Technology
Add other ideas that reflect developments in the industries where your clients operate.
These are the themes you will offer to the reporter when you introduce yourself as someone with their eye on the horizon and their finger on the pulse of the market.
You will be seen as a professional who is alert to the concerns of industry leaders and tuned into market trends.
Remember, whether or not your predictions come to pass, it’s highly doubtful that anyone will remember precisely what you forecast. Still, a reporter will recall that you offered your thoughtful outlook and will seek you out for an update on the next year.