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EU Artificial Intelligence Act – Business Implications and Compliance Strategies

By Dr. Viola Bensinger & Paul Dürr on November 6, 2024
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GDPR AI

On Aug. 1, 2024, the EU Artificial Intelligence Act (AI Act) entered into force and will gradually take effect over the next 36 months. This marks not only the end of yet another legislative saga within the European Union but also the beginning of a new era in AI regulation. The AI Act creates an extensive regulatory framework which will affect businesses worldwide and across virtually every sector. Given that parts of the AI Act will apply starting Feb. 2, 2025, companies should consider developing and implementing compliance strategies now.

Continue reading the full GT Alert.

Photo of Dr. Viola Bensinger Dr. Viola Bensinger

Viola Bensinger is Global Co‑Chair of the firm’s Intellectual Property & Technology Practice Group and also chairs the Technology Practice in Germany. Viola advises clients from the technology, media, health care and other innovation-driven industries on digitisation projects, IT outsourcing, cloud computing, e‑commerce…

Viola Bensinger is Global Co‑Chair of the firm’s Intellectual Property & Technology Practice Group and also chairs the Technology Practice in Germany. Viola advises clients from the technology, media, health care and other innovation-driven industries on digitisation projects, IT outsourcing, cloud computing, e‑commerce, electronic payment, data protection, and software licensing.

She has wide-ranging experience in advising media and entertainment clients such as distributors, producers, broadcasters, digital platforms, publishers, and their contracting partners on licensing and distribution, as well as the legal set-up of digital platforms. Viola also advises clients on regulatory issues, especially with regard to broadcasting law, data protection, and AI regulation.

In her litigation practice, Viola represents clients at courts or arbitration panels in contract disputes, copyright and other litigation. For many years, Viola has also gained broad experience in the areas of insolvency and restructuring relating to IP assets and licensing agreements and has advised numerous clients in large-scale insolvency proceedings relating to their German business partners.

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Photo of Paul Dürr Paul Dürr

Paul Dürr is an associate in the Technology, Media and Telecommunications practice group. He advises national and international companies on IP law, commercial law and regulatory issues, in particular on digital business concepts and platforms, e-commerce, technology, digital payment and financial services, intellectual…

Paul Dürr is an associate in the Technology, Media and Telecommunications practice group. He advises national and international companies on IP law, commercial law and regulatory issues, in particular on digital business concepts and platforms, e-commerce, technology, digital payment and financial services, intellectual property and data protection. Paul supports our clients on technology projects, co-operations, contracts and litigation.

Concentrations

  • IT and outsourcing
  • Media and technology
  • eCommerce
  • FinTech and payment services
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  • Posted in:
    Technology and AI
  • Blog:
    Data Privacy Dish
  • Organization:
    Greenberg Traurig, LLP
  • Article: View Original Source

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