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Healthcare & Life Sciences Private Equity Deal Tracker: Crest Rock Invests in Productive Programming

By Amber McGraw Walsh on May 21, 2025
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Crest Rock Partners has announced a strategic growth investment in Productive Programming Inc. (PPi).

PPi, founded in 1996 and based in Verona, Wisconsin, provides software and tech-enabled services, including care management software, electronic health records software, claims processing software and third-party administrator services to healthcare and benefits programs across the United States.

Crest Rock, founded in 2019 and based in Denver, is a private equity firm focused on the lower middle market. The firm targets control investments across multiple industry verticals, including software, technology, IT services, tech-enabled business services, manufacturing and industrial services.

Terms of the investment were not disclosed.

Photo of Amber McGraw Walsh Amber McGraw Walsh

Amber Walsh is the former Chairwoman of McGuireWoods LLP’s Healthcare department, one of the largest healthcare practices in the United States. She is also a recognized leader in promoting the advancement of women in the private equity sector. Focusing her practice on corporate…

Amber Walsh is the former Chairwoman of McGuireWoods LLP’s Healthcare department, one of the largest healthcare practices in the United States. She is also a recognized leader in promoting the advancement of women in the private equity sector. Focusing her practice on corporate healthcare transactional work and regulatory matters, she represents healthcare providers such as hospitals, health systems, dialysis facilities, multi- and single-specialty medical practices, specialty hospitals, ambulatory surgery centers, and a variety of healthcare industry entrepreneurs, in sales and acquisitions, joint ventures, general corporate matters, contracting, securities, and regulatory matters.

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  • Posted in:
    Health Care and Life Sciences
  • Blog:
    The Healthcare Investor
  • Organization:
    McGuireWoods LLP
  • Article: View Original Source

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