Cross-Pollination: How Cannabis Companies Can Break into the Hemp Business (And Vice Versa) By Rod Kight on August 19, 2025 Email this postTweet this postLike this postShare this post on LinkedIn Licensing your hemp or cannabis brand to an existing operator on the other side of the hemp-cannabis divide can be a great way to maximize the separation between these activities while enjoying the benefits of building a cross-market brand.
