In this increasingly growing digital landscape, companies are entrusted with vast amounts of sensitive personal information. From names and email addresses to browsing habits and location data, companies routinely collect users’ personal data all to enhance convenience and functionality, advertise products, personalize experiences for consumers, and improve services. Plaintiffs’ law firms, however, have been looking to monetize alleged privacy risks associated with this data collection, spurring waves of putative class action lawsuits that are not only costly but can also severely damage a company’s reputation. This unfolding legal landscape accentuates the need for robust insurance coverage, and in particular, insurance that will respond to privacy-related claims.
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