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ChatGPT Feeling Akin to an App Store with its Roll Out of App Integrations

By Kevin O'Keefe on October 6, 2025
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As reported by Michael Cann in PCMag, ChatGPT is now offering the ability for users to open external experiences, whether it be Zillow, Spotify, or other applications they use. ChatGPT is billing this as more of an operating system — something like macOS, Windows, or iOS — as opposed to an App Store per se.

An operating system becomes awfully powerful because as people become more in tune with going to ChatGPT looking for information and answers to questions, they’ll now be provided with third party solutions, and maybe even the opportunity to use them right inside ChatGPT.

Imagine using ChatGPT to find a list of houses or condominiums of a certain size, price range, and location, with the right number of rooms and bathrooms and it’ll open up Zillow with the info filled in for you.

ChatGPT might actually be better than using individual apps because it can accelerate the flow of asking questions and getting answers so much faster than an application that isn’t built the way ChatGPT is—for conversations. It could revolutionize the way we use applications.

This all comes on the back of the fact that ChatGPT has now grown to 800 million weekly active users. Those 800 million people can now intersect with applications and solutions available within ChatGPT’s own operating system. It’s hard to imagine where this might all go.

In addition, ChatGPT is looking to bring companies on board by offering a new app software development kit. Something that sounds a lot like the way Apple turned software developers into app developers through its App Store.

In the coming weeks, Cann reports we’re expected to see companies like Target, DoorDash, Instacart, Uber, Uber Eats, and more becoming accessible through ChatGPT.

As for what this means for the law?

In time, it could affect how lawyers conduct research, perhaps surfacing new tools and applications for that purpose. It could also effect publishing by lawyers and other legal professionals. Imagine sharing what you want to say and ChatGPT retrieving an app for you to do your digital publishing. Or rather than answering business and consumer legal questions as ChatGPT does today, opening an app with more credible legal information.

Who knows? What we are seeing is ChatGPT becoming more of a force day by day and week by week. It’s growing very powerful, even compared to earlier this year. Hard to imagine how far along it will be by the middle or the end of next year, and just how disruptive it might become in the way we use the Internet compared to how we’ve used the net for the last 25 years and 10+ years for apps.

Photo of Kevin O'Keefe Kevin O'Keefe

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved…

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved almost every minute of it.

I practiced as a trial lawyer in rural Wisconsin for 17 years, representing plaintiffs, whether they were injury victims and their family members or small businesses.

In the mid-nineties, I discovered the Internet in the form of AOL. I began helping people by answering questions on AOL message boards and leading AOL’s legal community.

I later started my own listservs and message boards to help people on personal injury, medical malpractice, workers compensation and plaintiff’s employment law matters. Though we were green to technology and the Internet, USA Today said if my firm “didn’t stop what we were doing, we would give lawyers a good name.”

In 1999, I closed my law firm and we moved, as a family of seven, to Seattle to start my first company. Prairielaw.com was a virtual law community of people helping people, a sort of AOL on the law, featuring message boards, articles, chats, listervs and ask-a-lawyer.

Prairielaw.com was sold to LexisNexis, where it was incorporated into Martindale-Hubbell’s lawyers.com.

After a stint as VP of Business Development at LexisNexis, I founded LexBlog out of my garage in 2004 (no affiliation with LexisNexis).

Knowing lawyers get their best work from relationships and a strong word of mouth reputation, and not promoting themselves, I saw blogging as a perfect way for lawyers to build relationships and a reputation.

When I could not find someone to help me with my own blog, I started a company to provide what I needed. Strategy, professional design, platform, coaching, SEO, marketing and free ongoing support.

As a result of the outstanding work of my team of twenty and my blogging, the LexBlog community has grown to a community of over 30,000 legal professionals, world-wide.

Publishing my blog, Real Lawyers, now in its 18th year, I share information, news, and commentary to help legal professionals looking to network online, whether it be via blogging or other social media.

Blogging also enables me to think through my ideas – out loud and in an engaging fashion.

In addition to my blog, I liberally share others’ insight on Twitter. Feel free to engage me there as well on LinkedIn and Facebook.

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